The Bossbabe Podcast

Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you.  TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:0

*Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your brand. Why visibility is the cornerstone of building authority and growing your business. How Joanne overcame personal and professional challenges to create a business aligned with her values. TIMESTAMPS 00:00 Resources + Links Learn more about the PodcastHer membership. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  J

In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven. Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems. TIMESTAMPS 00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand. 00:26 From CBD tinctures to a diver

In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coach to a fully expressed priestess — and how embracing her path led to profound transformation in her marriage, motherhood, and business. This episode’s candid reflections include navigating the fear of judgment, balancing motherhood with ambition, and building a niche business in a non-traditional field. If you are looking to align your business with your passion + create lasting impact while staying true to yourself, this episode is for you. What You’ll Learn in This Episode: How to build a niche business rooted in authenticity and passion. Blending spiritual practices with entrep

Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year. What You’ll Learn in This Episode: What freedom in business actually means and how it evolves over time. Why less complexity and alignment can lead to more profit + joy. How Maslow's Hierarchy of Needs ties into business and mindset growth. Lessons on navigating team dynamics and maintaining high standards. How to set anti-goals to avoid bur

In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer brand, and practical insights on diet, self-care, and creating a sustainable lifestyle. Natalie and Bethany also share details on how they integrate their own wellness practices into their daily routines. This episode is packed with actionable tips for business owners, moms, and anyone curious about clean beauty, holistic living + building a product brand from scratch. TIMESTAMPS 00:00 – Natalie introduces Bethany McDaniel and shares the story behind Primally Pure’s creation. 01:11 – Bethany discusses the origins of her brand and how her passion for clean skincare evolved from her pe

In this deeply moving episode, Natalie sits down with her friend + Founder of National Angels, Susan Ramirez. National Angels is a non-profit organization dedicated to transforming the foster care experience for children, youth, and families across the United States. Bossbabe has been a supporter of National Angels for years, deeply moved by the organization’s mission and Susan’s dedication to creating change in the lives of our most vulnerable population - children. Ahead of the holidays, Natalie and Susan share stories of hope, resilience, and transformation that will leave you inspired + maybe a bit emotional. Susan shares her journey of leaving corporate America to pursue this calling, how National Angels is rewriting the future for foster children, and the life-changing power of mentorship and community. Whether you're looking for inspiration, ways to give back this season, or a reminder of the impact we can create when we come together, this is an episode you can’t miss. TIMESTAMPS 00:00 – Welcome + In

In this long-overdue and first-ever public conversation, Natalie sits down with Alex Wolf, the original creator of Bossbabe, to unpack the untold story of the brand that changed everything. For the first time, they share the raw truth behind the creation of Bossbabe, its explosive rise, and how a simple idea became a global movement that inspired millions of women. Together, they reveal what it took to build this iconic brand, the challenges they faced along the way, and why Alex decided to step away from the spotlight while Natalie scaled the business. This episode is packed with candid confessions, deep reflections, and insights into what really happened behind the scenes. If you think you know the story of Bossbabe, think again. This is the episode you didn’t know you were waiting for. TIMESTAMPS 00:00 Introduction: The first conversation in seven years—why it took so long 00:43 The Bossbabe Origin Story: From dropout to visionary—how Alex turned an idea into a movement 03:13 The Birth of Bossbabe: The mo

In this episode, Natalie and Alex share their own experiences of identity shifts, friendship dynamics, and releasing relationships that were no longer serving them. They talk through the sometimes uncomfortable—but ultimately freeing—process of letting go of the need to be liked by everyone. From shedding layers of societal expectations to cultivating meaningful relationships rooted in authenticity, this episode unpacks how embracing discomfort and setting boundaries can lead to deeper connections and more aligned friendships.  If you’ve ever felt like you’re walking on eggshells, holding back your truth to keep the peace, or struggling to navigate the grief of losing friendships, this episode will leave you feeling seen, understood, and empowered to put yourself first. TIMESTAMPS 00:00 – Introduction: Nashville trips, the joy of spontaneous plans, and finding Gilmore Girls energy in Franklin. 09:30 – The appeal of Franklin: Reflecting on the lifestyle, climate, and the idea of a long-term home. 13:30 – Shed

Natalie and Lindsay dive into surprising data about modern parenting, revealing how working mothers today spend MORE time with their kids as stay-at-home moms did in the 1970s. They explore how societal shifts, multitasking, and parenting expectations shape modern family life and what this means for entrepreneurs balancing business and motherhood. The conversation also uncovers the importance of nervous system regulation for business owners, how to build calm companies, and predictions about the impact of AI on the influencer world and mental health. TIMESTAMPS 0:13 - Unpacking a tweet that sparked the conversation: Why working mothers today spend more time with their kids than stay-at-home mothers in past decades. 2:08 - The cultural shift in parenting expectations and the rise of “helicopter parenting.” Why unstructured playtime matters for mental resilience in children. 6:22 - How changes in safety, living environments, and social norms have impacted modern parenting styles. 8:45 - Finding balance on week

Get ready to experience what it feels like to be in The Société membership as you listen to this episode. We’re dropping the recording from this month’s membership Q&A Call where Natalie and Lindsay answer relatable entrepreneurship questions from our members, and provide actionable advice on social media growth, maternity leave planning, hiring and managing your team, and so much more. Some of the questions covered are:  "What’s the balance between posting frequently (on Instagram) and prioritizing meaningful content that aligns with my values?" "I have two team members but no clearly defined roles or job descriptions. How do I create clarity and avoid confusion?" "How do you determine how long cart open periods should be, and what are the advantages of short versus long windows?" Whether you're looking to build a sustainable business, make key pivots, or balance entrepreneurship with motherhood, this episode embraces it all + gives strategies to take your next steps confidently. You’ll also hear about the i

In this episode, Lindsay introduces the topic of reparenting—a powerful piece of motherhood for ambitious moms to be aware of. Inspired by a conversation between Natalie Ellis and Nakea Homer, Lindsay reflects on how childhood patterns like people-pleasing and overachieving show up in our parenting, relationships, and even our businesses. If you’re feeling like you’re on the verge of burn out or are misaligned doing the juggle of business and motherhood, this episode will help you explore how reparenting your inner child can transform your approach to motherhood and business. Lindsay also shares her personal journey and simple ways to get started with this inner work. What we cover: Nakea’s daughter’s surprising advice on selflessness. How inner child patterns can lead to burnout in business and motherhood. Simple tips for starting your own reparenting practice. TIMESTAMPS 00:44 – The pivotal question Nakea asked her daughter and the surprising answer 01:41 – How ambitious mothers often approach parent

Ever wondered what it’s really like to build a business in your twenties, ride the rollercoaster of entrepreneurship, and come out the other side? In this episode, Natalie sits down with Teachable founder Ankur Nagpal to spill all the tea on the evolution of online education and the booming creator economy. Together, they take a trip down memory lane, sharing the highs and lows of startup life (spoiler: it’s not always pretty). Ankur also dives into the juicy details of navigating market saturation, using AI to shake up course creation, what happens to your identity after a big business exit, and how he really spends his money after the $250M buy out. If you’re obsessed with entrepreneurship, creating impact, or staying ahead of the trends in online learning, this episode is packed with value— plus, you’ll learn what his second venture is, why he couldn’t just “live the travel life” + what he’s doing differently in business this time around.  TIMESTAMPS 00:00 The Journey Begins: From Teachable to New Venture

In this inevitably relatable episode, Lindsay dives deep into the concept of the mental load that mothers carry, especially entrepreneurial + working moms. She discusses the importance of recognizing each piece of the mental load that mothers carry and teaches on how to lighten this load, which is essential to preventing burnout. Lindsay introduces her framework of the "seven buckets" that encompass various aspects of a mother’s life, offering practical strategies to manage and share responsibilities effectively. TIMESTAMPS 00:00 Introduction to Lightening the Mental Load 01:55 Understanding the Mental Load of Motherhood 08:35 The Seven Buckets of Mental Load 14:29 Evaluating Capacity vs. Load 18:44 Tools for Lightening the Load 28:11 Taking Action to Lighten the Load 35:31 Conclusion and Reflection on Motherhood The Seven Buckets Outlined: Work Money Fun Health Love/Relationships  Kids/Parenting Purpose/Meaning RESOURCES + LINKS Fill out the CEO Mama Membership founding member application here. Bl

In this episode, Natalie Ellis sits down with psychotherapist and digital health strategist Israa Nasir to tackle the trending issue of toxic productivity. They explore how high-achieving entrepreneurs can break free from the addiction of “doing more” and redefine success to match their balancing point. Whether you’re constantly chasing the next goal, feeling chronically behind, or struggling to balance your personal life and business, this episode offers practical steps to help you prioritize mental health and find your “enough” point. TIMESTAMPS 04:24 Navigating the Mental Health System 07:10 The Illusion of an Optimized Life 15:40 Breaking Free from Societal Timelines 21:30 The Paradox of Achievement and Fulfillment 27:40 Finding Balance as an Entrepreneur 30:05 Intentional Living and Life Audits 31:40 The Importance of Unplugging and Self-Care 41:45 Overcoming Over-Functioning and Toxic Productivity 47:30 Creating Healthy Routines for Balance RESOURCES + LINKS Drop Us A Review On The Podcast + Send Us A

In this episode of CEO Mama, Lindsay dives deep into the complexities of childcare, discussing its challenges, costs, and the various opinions surrounding it. She shares what she’s found to be the most important aspects when it comes to finding the right childcare for your family. The conversation also touches on handling disruptions in arrangements and the significance of alone time for mental health. We also reached out to our amazing CEO Mamas and asked how they navigate this as mothers and entrepreneurs. Tune in for an insightful episode that will not only offer you guidance but also leave you feeling less alone when trying to find the best solution for you and your family.  TIMESTAMPS 00:20 - The Childcare Conundrum 03:00 - Best Practices for Finding Childcare 10:30 - Onboarding and Setting Expectations 14:00 - Handling Disruptions and Inconsistencies 20:30 - Personal Childcare Arrangements and Insights 31:00 - Reflections on Childcare From Our CEO Mamas 31:55 - Anna Powers: Founder of Clickworthy Copyw

In this conversation, Nakeia Homer joins Natalie to explore the profound connections between personal healing and entrepreneurship. They discuss the impact of childhood experiences on adult life, the importance of intuition in career choices, and the journey of self-discovery. From healing relationships to the dynamics of reparenting + parenting, Nakeia and Natalie cover it all. Tune in for an empowering + uplifting conversation.  TIMESTAMPS 03:30 - The Healing Journey of Entrepreneurship 09:00 - Defining Moments and Career Aspirations 16:30 - Identity and Self-Discovery 22:45 - Overcoming Fear and Limiting Beliefs 29:30 - Lowering Expectations for Acceptance 35:00 - Reparenting and Parenting Dynamics 44:00 - Setting Boundaries in Relationships 55:22 - Navigating Fear and Embracing Possibility RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherh

In this conversation, Natalie shares her candid experiences and insights on motherhood, discussing the challenges and realities of being a new mom alongside Alex Wombwell-Povey. They pull back the curtain and share their candid experiences as new moms navigating the advice they received from every angle. Find out what they think about seeking help, the impact of sleep, and if sticking to a routine really helps. Tune in and get the tea being a new mama and how to deal with all the advice you hear. TIMESTAMPS 01:30 - The Reality of New Motherhood 07:30 - Challenging Conventional Parenting Advice 12:00 - The Importance of Schedules 19:20 - Navigating Sleep Training and Support 24:00 The Role of Community and Help in Parenting RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building

In this episode, Natalie shares her insights on the myth of passive income, emphasizing that true freedom comes from designing your work and life intentionally. She discusses her personal experiences with work-life balance, the importance of focusing on your own business rather than comparing it to others, and how to redefine success in a way that aligns with your values and goals. She shares three better questions to ask yourself than, “How can I stop trading my time for money?” TIMESTAMPS 00:50 - Introduction and Life Update 03:00 - The Myth of Passive Income 11:00 - Redefining Success and Work 12:30 - Designing Your Work for Freedom 15:20 - The 3 Questions You Should Be Asking Yourself 17:30 - Reverse Engineer Your Business RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Scr

In this thought-provoking episode of Motherload, Lindsay tackles the complex question: can ambitious mothers truly do it all? She dives into the societal pressures surrounding motherhood and entrepreneurship, emphasizing the need to redefine what "doing it all" really means. From the importance of support systems and community in balancing responsibilities to encouragement to believe in your capacity to achieve your dreams while recognizing the value of seeking help… it’s all in this episode. Tune in for an empowering conversation that inspires mothers to embrace their ambitions while navigating the challenges of motherhood! TIMESTAMPS 02:00 - Can We Really Do It All? Exploring the Question 06:08 - Redefining 'Doing It All': A Broader Perspective 08:13 - The Importance of Support: Finding Help and Community 09:00 - Visionary, Integrator, Executor: Roles in Life Management 12:30 - Achieving Balance: Strategies for Having It All RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A