NakedChats

After three years, 92 episodes and over 100K downloads this is the final episode of NakedChats.If you'd like to stay connected please subscribe to my email list and follow me on Instagram @rachelhawkinsco and LinkedIn. Enrollments to Markerita OPEN on Jan 17, 2023. Join the waitlist to be notified when doors open.Interested in my new done-for-you service, The Spritz? Get in touch.A massive thank you to every guest who has been on the podcast, every download, rating and review and every person who shared this show with their friends. You have all played a big role in making NakedChats the awesome show that it was and I am incredibly grateful for that.Now, onto the next adventure.Rachel x Hosted on Acast. See acast.com/privacy for more information.

Gramtini is a practical, self-paced Instagram course served with real-time updates, that shows you how to create an irresistibly profitable Instagram page, served with strategy and impact, so you can create content with purpose, find your people and grow your business (and profit), all while being seen by *brands and fans* who you love and who love you, too.Enrollments are open now and close on November 30th at 11:59 pm AEDT.JOIN GRAMTINI TODAY!Have a question? Reach out on Instagram @rachelhawkinsco or contact me here. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, I am joined by Dr Angela Perrotta, to chat about how she uses Instagram to attract high-quality leads. Ange is the founder of Dr. Ange Chiro, a business based in Newcastle Australia where she supports mothers and babies to look after their health holistically. Ange’s story is one that demonstrates the power of having a small, highly engaged audience because she had as little as 400 followers on Instagram when enquiries started to roll in for her services and they haven’t stopped since.We chat about: Ange’s unique style of practice and how this informs her service offerings (10:30)How she found her niche in working with paediatrics and mothers (16:20)Dealing with criticism and negative feedback relating to her work (20:05)How the online space could be used to help chiropractors build more scalable and sustainable business models (23:24)Why Ange decided to join Gramtini and learn how to market her business on Instagram (25:48)The power of having a small and engaged online community (30:

In today's episode, I am joined by Paediatric Nutritionist, Aimee O’Shea, to chat about how she took her business full-time within six months using Instagram. Aimee is the founder of Little Bean Nutrition - a business that exists to help busy parents feel calm and in control of their child’s solids journey so that they can confidently nourish their little bean. Aimee’s business story is both an example of just how powerful Instagram marketing can be and the type of results you can achieve when you invest in the right support and have the strategic know-how to turn your dreams into a profitable reality. We chat about: Aimee’s experience niching down so early in her career as a nutritionist (13:40)How niching down has benefited her business (15:30)Why Aimee opted for a membership model (instead of a digital product-based business) and what’s included in her membership offer (17:00)The benefits and challenges of having a membership (26:20)Why Aimee joined Gramtini before starting her business (35:10)How Gra

In today's episode, I am joined by fertility and IVF dietitian, Laura Ballantyne, to chat about how she took her online business from a side hustle to a full-time dream job using Instagram to grow her client base. Laura is the founder of The Fertility Dietitian - a safe online space for women who are trying to conceive, empowering them with the tools to improve their natural fertility and overcome reproductive issues. Laura’s business story is so inspiring and a testament to what you can achieve when you are armed with the knowledge and tools to grow a profitable business. And the best part? She’s only just getting started!We chat about: The mind-blowing impact that niching down has had on her business (13:00)The evolution of Laura’s business from a side hustle to a full-time dream job (15:00)How to manage the transition from 1:1 client work to scalable digital products (19:25)Laura’s experiences running a virtual business - the highs and lows (21:40)How to avoid loneliness and maintain productivity as a

It's been a hot minute since I last recorded a solo episode and my gosh, do we have a lot to talk about!! In this episode, I discuss all of the changes that we have seen on Instagram over the past year (the good and bad) and deep dive into the strategies that are working to grow your brand on Instagram right now.Unlock access to my FREE 5-day Instagram growth series at rachelhawkins.co/free Hosted on Acast. See acast.com/privacy for more information.

In today's episode, I am joined by dietitian, personal trainer and founder of Evolve Fitness and Nutrition, Domino Puttick, to chat about the realities of building a profitable lifestyle business that allows her to travel the world. Dom embodies what having a lifestyle business is all about as she has been working online and exploring the world since mid-2020. Not only does she help her clients achieve their exercise and nutrition goals, but she also acts as an inspiration to other health professionals who want to create their own ideal lifestyle by design. We chat about: How a subscription model transformed her business model (13:13)How she built a business that allowed her to travel the world (17:00)The challenges associated with running a profitable lifestyle business (19:30)How she stays motivated to work whilst travelling to new places (22:20)Creating balance with work, life, exercise and health when on the road (25:35)The behind-the-scenes of building a subscription service (33:00)How to manag

In today's episode, I am joined by lawyer Tegan Boorman to chat about the legalities of working with brands on social media as a health professional. Tegan is the Founder of Social Law Co., a law firm that provides legal services related to social media, collaborations, professional services, apps and online business. Tegan regularly advises PR and influencer marketing agencies, influencers and brands on their commercial agreements and legal compliance so there really is no better person to explore this topic with me.We chat about: How influencer marketing is regulated in Australia? (10:28)The factors that health professionals need to take into consideration when working with brands and how these differ from other influencers (18:30)Whether health professionals can work with brands to promote therapeutic goods (19:00)What makes a product a therapeutic good (21:45)The potential consequences if you are found to be breaking legal requirements around the advertising of therapeutic goods (27:23)Big legal no-n

In today's episode, I am joined by Speech Language Pathologists (SLPs) Jessie Ginsberg and Chris Wenger (aka 'Speech Dude') to talk about leading change in healthcare using the power of social media. Jessie is a sensory integration trained SLP, the CEO of Pediatric Therapy Playhouse and the founder of Global Inside Out Sensory Certificate Programs. Chris is an enthusiastic school-based SLP, an internationally acclaimed presenter and the creator of the Dynamic Assessment of Social and Emotional Learning. Both Jessie and Chris are prominent thought leaders in the field of speech pathology and are well known for the work they do to educate and inspire a new way of thinking to better support autistic children in practice.We chat about: Jessie and Chris’ experiences working with traditional speech therapy methods? (11:00)The moment Jessie and Chris realised there was a need to ‘think differently’ and explore alternate therapy strategies to better support autistic children in practice (13:45)Why they decided t

In today's episode, I am joined by PR strategist, brand amplifier, and espresso martini lover Morgan Spencer from Martini Monday's to talk about how you can master your mindset and develop an expert message to stand out as a health professional online. Morgan is best known as the go-to hype girl on the gram and has a true passion for helping experts and brands become extraordinary. By adding her touch of 'extra' in everything she does, Morgan weaves her ideas to create extraordinary brand experiences, served with strategy and poured with magic.In this episode, we chat about: ●  What a brand message is (7:40)●  Why it is so important to have a meaningful and strategic brand message (8:20)●  The difference between ‘good’ and ‘bad’ messaging (11:00)●  How to develop a unique brand message that has an impact (16:00)●  How to know whether your brand message is effective or not (24:45)●  The biggest things that hold people back from stepping into their expert status (28:15)● 

In today's episode, I am joined by Digital Strategist and Creative Director of SBJ Studios, Jarrah Brailey, to talk about how to get started with Meta (formerly Facebook) ads. Over the past four years, Jarrah has built a successful social media marketing agency where she and her team have worked with hundreds of brands to help them achieve amazing results through the power of strategic social media marketing and paid advertising. We chat about:The importance of humanising digital marketing (8:40)The difference between paid and organic content marketing (11:35)The benefits of paid advertising for businesses (13:40)When businesses should consider adding paid advertising to their digital marketing strategy (16:35)How those who know nothing about Meta ads can get started (21:03)The non-negotiables that are needed to run effective Meta ads (23:45)The secret ingredients for running successful ad campaigns (25:00)Minimum daily ad spend. How much ad budget is needed to see results? (27:20)The IOS update and how

Markerita is a twelve-week marketing experience for health professionals where you will learn the exact ingredients to build a modern-marketing system that converts your *dream clients* like a breeze and sets your business up for success in a way that feels good to you.I’m talking websites, email marketing and content marketing all rolled into one delicious 12-week course.Enrollments are open now and close on Tuesday, July 26 at 11:59 pm AEST.Join Markerita todayQuestion? Reach out to me via Instagram or my website. See acast.com/privacy for privacy and opt-out information.

I only started my business 16 months ago. However, things change quickly in the online world and the things I did then to grow my business, aren’t necessarily things that I would do now. In this episode, I share three things that I would do differently if I were to start my business again today so that you can learn from my mistakes and take the fast lane to profitable success!Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhour See acast.com/privacy for privacy and opt-out information.

This episode was requested by YOU, so here it is. Join me as I share four strategies for marketing your business online without using testimonials.Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhourAHPRA's advertising guidelines for testimonials See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by lawyer, eCommerce entrepreneur and Founder of Foundd Legal, Riz McDonald, to talk about how you can legally protect your business online. As a business owner herself, Riz brings first-hand experience, insight and legal know-how to all of the tricky processes and challenges that you can face when running a business.We chat about...How business owners can get started with legally protecting their online businesses (7:35)  Why the old ‘copy and paste’ of website terms and conditions should be avoided (12:00)The additional factors that health professionals need to consider in order to legally protect their online businesses (13:25)The biggest legal risks for online business owners (16:20)The difference between trademarking and copyrighting (20:05)How to protect your Intellectual Property (30:00)What to do if you discover someone has stolen your Intellectual Property (34:45)The difference between copying and being ‘inspired by’ someone else’s work (39:10)How Foundd Legal’s l

This is probably the most important episode that I have ever recorded because, in it, I not only highlight six of the biggest marketing mistakes that health professionals make online but I also share how you can fix them.Join the waitlist for my new course (launching July 19th) at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by I am joined by physiotherapist, master Pilates instructor and the founder of the online Pilates platform Go Chlo Pilates, Chloe de Winter, to chat about scaling your business through an online subscription model. Chloe is passionate about bringing safe, effective and fun workouts to people in an easy and accessible way and that is exactly why she created Go Chlo Pilates.We chat about:Chloe’s early career as a physiotherapist and how she fell into running her own business (6:24)The creation of Go Chlo Pilates - from a ‘pay what you can afford’ service to a profitable online subscription platform (10:00)Chloe’s experience transitioning to online work (13:24)The tech that Chloe used to build Go Chlo Pilates (20:30) The advantages of having a professional qualification in business (34:30)What channels are most effective at marketing her business (34:15)The benefits and challenges of having a subscription-based platform (37:35)What Chloe finds most rewarding about her busine

As per your request, I am sharing my best-kept secrets for planning an epic brand photoshoot! Here, I also share some insight into my own brand shoots and why I believe investing in your brand's visual identity is SO important.Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by Certified Life and Mindset Coach and Gramtini Alumni, Emily Thompson, to chat about overcoming the limiting beliefs holding you back in business. Emily is passionate about helping women frozen in a cycle of overthinking, overwhelm, stress and anxiety to become confident in their decision making and create space for new opportunities to live their dream life.We chat about...Emily’s own personal development journey and why she became a life and mindset coach (5:30)What EFT tapping is and how it can be used for your own personal development (7:45)What limiting beliefs are and how they can hold entrepreneurs back in business (13:35)What imposter syndrome is and how it manifests (19:20)Our personal experiences with imposter syndrome in business (20:30)Tips for managing feelings of imposter syndrome (27:15)Whether imposter syndrome will ever go away (32:28)Steps for overcoming the limiting beliefs holding you back in business (35:45) Move through imposter syndrome with Emily'

Truthbomb. Instagram is rented real estate. This means that if it were to disappear tomorrow, you would also lose your online community (scary). But something you do own though is your email list. In this chat, I share three ways that you can turn your Instagram followers into email subscribers so that you can start building your database and elevate your online marketing strategy.Receive first access to my new course launching July 19 by joining the waitlist rachelhawkins.co/waitlistGet 50% off your first year of email marketing at Flodesk at rachelhawkins.co/flodeskListen to my top email marketing platform recommendations in Episode 68 See acast.com/privacy for privacy and opt-out information.