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Tune into our latest episode, where James Breese and Josh Kennedy dive deep into the fascinating journey of Nick Charlier from Vivo Barefoot. Discover how a passion for sports and marketing intertwines with groundbreaking strategies in footwear that are transforming not just how we walk, but also how we view our health and our planet. Timeline Summary:[00:00:40] Nick's Journey: From Muc Off to Vivo Barefoot[00:02:05] Transition to Marketing and Foot Health[00:03:38] Vivo Barefoot's Growth and Evolution[00:13:01] Exploring Vivo Health and Community Programs[00:19:47] Future of Footwear: Sustainability and InnovationKey Takeaways:Nick's Career Path: Transition from sports to marketing, highlighting the interconnectedness of fitness and business strategies.Vivo Barefoot's Evolution: From a small team to a global presence, showcasing the importance of growth and adaptability in business.Focus on Health: Introduction of Vivo Health, reflecting on the necessity of holistic health approaches in m

Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.Timeline Summary:[00:01:06] Flaws of Facebook Ads for Lead Generation[00:02:04] Overuse of Scripted, Edited Content[00:03:28] Emphasis on Authenticity and Connection[00:07:31] Combining Carousel Posts and Videos[00:09:04] Avoiding Scripted Videos, Embracing DirectnessKey Takeaways:Misguided Facebook Advertising: Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.Scripted Content Overload: The overuse of scripted and edited videos is causing audience disengag

Today, we dive into the power of networking for personal trainers, exploring a unique approach that blends passion with profession. If you're a fitness professional seeking innovative strategies to grow your business, this episode is a goldmine of insights. Join us as we unravel the secrets of effective networking and witness firsthand how it transformed one personal trainer's journey.Timeline Summary:[00:01:30] Building a Quick Website[00:03:09] Andrew's Networking Experience[00:07:25] Coaching the Wales Over Fifties Cricket Team[00:11:00] Strategy and Social Media ImpactKey Takeaways:Networking is crucial for personal trainers to grow their business.Building relationships and integrating into communities can be more effective than online advertising.Embedding oneself in a niche or passion area (like cricket) can lead to organic business growth.Providing value first and selling services second fosters trust and respect.Showcasing expertise and being a role model in your chosen field can attrac

Welcome to another episode where we delve into the art of client acquisition for experienced personal trainers. If you're looking to elevate your client base and explore proven strategies beyond the basics, this episode is a must-listen. Join us as we unpack three transformative strategies that intertwine the power of online presence, community networking, and the strategic use of social media to attract high-quality clients consistently.Timeline Summary:[00:00:36] Google Visibility is Key [00:02:38] Networking and Referrals Matter [00:05:52] Leveraging Social Media Effectively [00:06:49] Avoiding Common Social Media Mistakes [00:08:16] The Holistic Approach to Client Acquisition Key Takeaways:Google's Role in Client Acquisition: The episode emphasizes the critical importance of being visible on Google, highlighting that 77% of people use it with the intent to purchase services, including personal training.The Power of Networking and Referrals: Offline networking within communities and leveraging ex

If you're stepping into the fitness industry and wondering how to build your client base from scratch, this episode is your goldmine. Join James Breese and Andrew Wallis as they dive deep into practical, tested strategies that can turn your passion for fitness into a thriving career. Tune in to learn the secrets of client acquisition that no one else is talking about!Timeline Summary:[00:00:36] Reach Out to Your Network[00:03:09] Be Visible on Gym Floor[00:07:24] Focus on Website & Google[00:08:56] Website as Professional BaseKey Takeaways:Tap Into Your Personal Network: Start with family, friends, and colleagues. They're likely to support you and could be your first clients.Utilize the Gym Floor: Increase visibility by being active in a gym setting. It helps build connections and trust with potential clients.Develop an Online Presence: Focus on creating a professional website and optimize it for Google searches.Long-Term Strategy Over Quick Tactics: Think strategically about building your busin

Today, we're diving into a challenge many of us face in the fitness industry: finding content ideas for our blogs. If you're struggling for fresh, engaging content, this episode is a treasure trove of practical strategies to generate over 100 content ideas in just three minutes. So, plug in your headphones and get ready to unlock the secrets to endless content inspiration!Timeline Summary:[00:00:21] Leveraging Your Audience [00:01:36] Importance of Response [00:02:20] 'They Ask, You Answer' Strategy [00:03:59] Using Facebook Groups [00:08:57] Exploring Quora and Reddit Key Takeaways:Engage with Your Audience: Your client base or audience is a great source of content ideas. Listen to their questions and feedback.Respond to Feedback: Responding to audience engagement is crucial for community building.Incorporate 'They Ask, You Answer': Answering direct questions from your audience turns queries into content.Utilize Online Platforms: Facebook groups, Quora, and Reddit are excellent

Are you a fitness coach striving for excellence but feeling like you're hitting a wall? Tune in to our latest episode of the Strength Matters podcast where we uncover the "Top Five Mistakes Coaches Make." Join hosts Josh Kennedy and Andrew Wallis as they delve into their own experiences and lessons learned, providing invaluable insights for both new and seasoned coaches. This episode isn't just about avoiding pitfalls; it's about elevating your coaching game to new heights!Timeline Summary:[00:24] Not Being the Expert [02:37] Not Charging Enough[04:06] Not Targeting Right People[05:22] Having Too Many Offers [07:54] Not Investing in Themselves Key Takeaways:Niche Focus: Specializing in a particular area helps stand out in a competitive market.Appropriate Pricing: Reflecting the value of your services in your pricing is crucial for sustainability.Client Targeting: Understanding and focusing on your ideal client profile leads to better business outcomes.Offer Management: Limiting your o

Are you ready to revolutionize the way you attract clients? Dive into our latest episode where Josh Kennedy and Andrew Wallis unpack "10 Ways to Attract Your Dream Clients in 2024." Whether you're a fitness coach struggling to find the right clientele or a business owner aiming to refine your marketing strategy, this episode is your go-to guide. Say goodbye to energy-draining clients and hello to your dream audience!Timeline Summary:[00:01:13] Sharing Success Stories [00:03:29] Establishing Yourself as a Fitness Expert [00:05:10] Expert Interviews[00:11:26] Motivational Content[00:13:07] Networking Opportunities[00:16:09] Consistency in PostingKey Takeaways:Client Success is Your Success: Showcase client achievements to build trust and attract similar clients.Be the Go-To Expert: Sharing fitness tips and hacks positions you as an authority in your field.Leverage Connections: Interviews with industry experts can significantly boost your credibility.Transparency Builds Trust: Giving a behind-the-

Are you ready to dive into the world of fitness conditioning and explore one of the most effective tools in a coach's arsenal? In this episode of Strength Matters Media, join James Breese and Josh Kennedy as they dissect the Assault Bike's potential as a top conditioning tool. Whether you're a coach, athlete, or fitness enthusiast, you'll gain valuable insights into how this simple yet powerful equipment can revolutionize your training routine. Press play now and unlock the secrets of the Assault Bike!Timeline Summary:[00:00:30] Assault Bike Rising Popularity [00:01:09] Ease of Use & Accessibility [00:03:46] Strength Endurance Benefits [00:05:00] Program Design & Development [00:07:16] 10-Minute Assault Bike Test Key Takeaways:Increased Accessibility: The Assault Bike is becoming more widely available, making it a practical choice for various fitness settings.User-Friendly for All Levels: Its simple mechanics make it suitable for beginners and those with lower back issues, unlike m

We're dissecting the biggest fitness trends of 2024, straight from a Men's Journal article. Join us as we debate, discuss, and delve into what's hot and happening in the fitness world. From the resurgence of steady state cardio to the exciting integration of AI in workouts, this episode is a treasure trove of insights for fitness enthusiasts and professionals alike. Tune in and transform your fitness journey!Timeline Summary:[00:00:05] Steady State Cardio Returns[00:01:25] Strength Meets Flexibility: Pilates and Yoga[00:03:15] Rucking and Hiking: Outdoor Pursuits Flourish[00:05:02] Brain Training's Rising Importance[00:06:51] Workouts Turn to Virtual GamingKey Takeaways:Steady State Cardio's Comeback: We explore its consistent relevance and recent influencer-driven popularity.Pilates and Yoga's Expansion: Discussing how digital accessibility is driving their growth, especially among men.Outdoor Pursuits: Emphasizing the mental and physical benefits of rooking, hiking, and embraci

James Breese and Josh Kennedy tackle the topic: "What Hardworking Coaches Need to Learn from Influencers." This isn't just another social media rant; it's a crucial conversation for coaches striving to make a real impact in the digital age. Whether you're a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!Timeline Summary:[00:00:44] Reality Check for Hardworking Coaches[00:02:09] The Strategy of Influencers Revealed[00:03:34] The Issue with New-age Coaches[00:06:33]  Learning from Influencers, Maintaining ProfessionalismKey Takeaways:Social Media's Role: It's essential for visibility in today's digital world, despite its potential for burnout.Influencer Strategy: Posting content twice daily can lead to significant engagement and income.Quality vs. Quantity: Many influencers lack depth in their coaching but excel in marketing.The New Coach's Dilemma: Rushing to online platforms without sufficien

In this episode, we dive into the major changes coming to Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we're setting new trends in the fitness industry. Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don't want to miss these valuable insights that could redefine your approach to fitness and business in 2024!Timeline Summary:[00:00:03] Introduction to Changes in 2024[00:01:15] Trendsetting in Fitness Industry[00:02:27] Launch of Cricket Matters[00:04:28] Focus on Health & Fitness Professionals[00:06:27] Strategic Business SplitKey Takeaways:Expanding Digital Presence: Strength Matters will increase activity on social media platforms like Instagram and TikTok.Innovative Niche Focus: Introduction of 'Cricket Matters' targeting cricket players specifically.Business Evolution: Transition from primarily coaching everyda

We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book

Are you ready to elevate your fitness business with a powerful marketing system? In this episode of Strength Matters, we dive deep into the essentials of creating a marketing strategy that stands out in the competitive fitness industry. Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you're a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.Timeline Summary:[00:01:02] Challenges in Fitness Marketing[00:04:04] Building Blocks of Marketing[00:07:19] Focusing on One Marketing Area[00:10:30] The Triple A Marketing Method[00:12:03] Benefits of a Marketing SystemKey Takeaways:Understanding Your Market: Recognize the competitive nature of the fitness industry and the importance of being visible to your target audience.Overcoming Marketing Challenges: Many fitness professionals lack formal marketing training, making it crucial to actively learn an

Hey fitness enthusiasts and personal trainers! Get ready to elevate your game in the fitness industry with our latest podcast episode. We dive deep into the essentials of becoming a successful personal trainer in 2024. If you're passionate about fitness and eager to thrive in this competitive field, this episode is a must-listen!Timeline Summary:[00:00:42] Importance of a Professional Website[00:03:38] Spend Time and Money Wisely[00:06:27] Embrace Hybrid Training[00:08:39] Maximizing Profit and Time[00:10:51] Following a System for Predictable ResultsKey Takeaways:Professional Website is Key: In today's digital age, having a professional website is non-negotiable for personal trainers. It's your digital business card, helping you stand out and gain trust.Wise Investments: Be strategic about your qualifications and certifications. Focus on what adds real value to your clients rather than accumulating numerous certifications.Hybrid Training Model: Combining in-person and online training is crucia

We dive deep into the world of SEO for fitness professionals. If you're a fit pro struggling to make your mark in the digital world or just curious about how SEO can transform your online presence, this episode is a goldmine. James Breese breaks down complex concepts into digestible, actionable steps. Whether you're a seasoned pro or a newbie, there's something in here for everyone!Timeline Summary:[00:00:47] Defining SEO[00:02:02] Technical SEO Essentials[00:05:00] On-Page SEO Strategies[00:06:13] Off-Page SEO Tactics[00:10:15] Local SEO ImportanceKey Takeaways:SEO Basics: Understanding what SEO is and why it's crucial for your online presence.Technical SEO: Importance of schema code, Google Search Console, mobile optimization, and metadata.On-Page SEO: The significance of keyword usage, content quality, and calls to action.Off-Page SEO: Building domain authority, managing backlinks, and maintaining a positive online reputation.Local SEO: Ensuring visibility in local searches and the impo

Tune in to this episode where we dive deep into the anatomy of a successful fitness sales ladder. If you're a fitness professional looking to elevate your business, this episode is a goldmine of insights and strategies. Join us as we unravel the complexities of creating a sales ladder that not only caters to diverse client needs but also maximizes your revenue potential.Timeline Summary:[00:00:05] Understanding the Sales Ladder[00:01:00] Building Service Levels[00:02:00] Catering to High-End Clients[00:04:00] Low Ticket Offers and Challenges[00:07:00] The Role of Lead MagnetsKey Takeaways:Sales Ladder Essentials: A sales ladder is a structured offering of services, ranging from low to high cost, tailored to different client budgets and needs.Starting Small: Begin with a basic service and expand as your business grows.High-End Client Strategies: For wealthier clients, consider exclusive services like personal training during travel or fitness retreats.Importance of Low Ticket Offers: These offers, like 21

In this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!Timeline Summary:[00:01:22] Exploring the Real Istanbul[00:02:54] A Marketing Lesson from Istanbul's Streets[00:06:12] Attracting Clients Like a MagnetKey Takeaways:Connectivity Challenges: James's struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.Local Trends Insight: Observations about Turkey's hair and teeth trends reveal the power of niche markets.Ma

Are you a cycling enthusiast looking to up your game? Whether you're a road cyclist, a mountain biker, or just someone who enjoys a good ride, this episode is a goldmine of information for you. We dive into the often overlooked but crucial aspect of cycling performance that can make a significant difference in your rides. It's not just about the fanciest bike or the slickest gear; there's something more fundamental at play here. Join us as we reveal this simple secret backed by compelling data, and share insights from personal experiences and professional expertise. This episode is a must-listen for anyone looking to pedal their way to peak performance!Timeline Summary:[00:01:58] The Key Factor in Cycling Performance[00:02:14] Analyzing Professional Cyclists' Data[00:03:06] Trends in Cyclists' Body Metrics[00:06:02] Training Plans and Weight ManagementKey Takeaways:Beyond Equipment: While gear matters, the key to cycling performance lies in the cyclist's physical condition.Weight

Struggling to get a good night's sleep? You're not alone! In this episode, we delve into the world of sleep improvement, offering six practical tips to help you and your clients drift off into a peaceful slumber. Whether you're a fitness trainer, a busy professional, or just someone looking to enhance your sleep quality, this episode is packed with insights and personal experiences that can transform your bedtime routine. Tune in to discover how to optimize your sleep environment and habits for a more restful and productive life!Timeline Summary:[00:01:18] Personal Sleep Routines and Preferences[00:03:01] Importance of Reducing Screen Time[00:04:02] Benefits of a Dark, Quiet Sleeping Environment[00:06:20] Impact of Hot Showers on Sleep Quality[00:09:15] Eating Patterns and Their Effect on SleepKey Takeaways:Personalized Approach: Everyone's sleep needs and routines are different. What works for one person may not work for another.Screen Time Considerations: While reducing screen time befor