Synopsis
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the worlds leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.
Episodes
-
Music with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)
26/03/2020 Duration: 40minCameron Brown is a speaker, musician, and executive coach who empowers people to create lasting change. He has spoken at events across 4 continents, and his music has been streamed millions of times across 195 countries. In this episode, Cameron and I discuss how social media has helped him share his message with a global audience and magnify his impact. He shares how music helped him process his feelings at a young age, leading to an early epiphany about living a life of purpose. Cameron encourages listeners to ask ourselves, “If this all ends today, what’s the one thing I’ve regretted not doing?” Finally, Cameron explains why LinkedIn and YouTube are the most important social platforms to reach his audience, we explore some of the dangers present in social media, and Cameron encourages people to take responsibility for their online behavior. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-vide
-
Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)
16/03/2020 Duration: 28minDavid Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia. In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podc
-
The Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)
12/03/2020 Duration: 50minKaryn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target. In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working with Chris Lighty to positio
-
Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)
05/03/2020 Duration: 33minGreg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg started his career in consulting then transitioned into entertainment after grad school, working in business development at Viacom. He later served as SVP of Business Development and Operations for South Park Digital Studios and most recently as SVP, Studio for izo. In this episode, Greg and I examine the diminishing power of traditional network brands like MTV as IP value has shifted to individual shows and talent. Greg cites South Park as a prime example of this phenomenon – a series that has not only managed to constantly reinvent itself and stay relevant among young audiences but one that has also paved the way for other adult animation content. We also debate the outcome of the streaming wars, particularly the
-
Live Episode! The Intersection of Journalism and Online Video -– Christian Bennett (Executive Editor of Video Journalism, The Guardian)
28/02/2020 Duration: 47minChristian Bennett is the Executive Editor of Video Journalism at The Guardian, one of the UK’s oldest and most trusted publications. Christian studied radio and television at Bournemouth University and began his career as a video editor for RDF Television. Since then, he has spent nearly 12 years helping to shape The Guardian’s video strategy. This special live episode took place on February 21, 2020 at VidCon London. During our discussion, Christian explains how the Internet fundamentally changed The Guardian’s business, providing it with a global platform virtually overnight. Christian offers his take on digital-first news publishers, describes how The Guardian chooses which stories to cover, and shares how his team differentiates its content from broadcast news. We also asses two structural issues at the intersection of social media and journalism: the first, that social platforms create echo chambers in which users surround themselves with friends and news coverage that reinforce their political preferenc
-
Redefining the Broadcast: The Future of Live Streaming -- Ari Evans (Founder & CEO, Maestro)
27/02/2020 Duration: 45minAri Evans is the Founder & CEO of Maestro, an engagement and analytics platform for enterprise live streamers. Prior to launching Maestro, Ari worked as an analyst at Goldman Sachs, a product manager at Zynga, and a developer team lead for Ultra Music Festival. More recently, he served as Founder & CEO of LessThan3, which created virtual venues for live music events to be experienced online. In this episode, Ari and I discuss the future of gaming, esports, and live streaming. Ari explains that he initially set out to build live streaming software for the music industry but ultimately pivoted to the gaming space because it offered a larger addressable market and more recurring revenue opportunities than one-off music festivals. He argues that game publishers capture the majority of value in esports today because they control the underlying IP. Meanwhile, platform aggregators Google and Facebook capture most of the value in the gaming space more broadly by controlling online advertising and taking a per
-
From Talk Show to Term Sheets: Investing in Female Entrepreneurs -- Jesse Draper (Founding Partner, Halogen Ventures)
27/01/2020 Duration: 37minJesse Draper is the Founding Partner of Halogen Ventures, an early stage VC fund focused on female-founded consumer technology companies. Jesse started her career in entertainment, landing a part as a series regular on a Nickelodeon show before launching her own program: “The Valley Girl Show.” The Emmy nominated talk show, which started on YouTube and later transitioned to television, featured interviews with legendary entrepreneurs like Mark Cuban, Sheryl Sandberg, Jessica Alba, and Eric Schmidt. Jesse also interviewed many aspiring female entrepreneurs and began angel investing before raising her first venture fund. In this episode, Jesse shares her early experience in media as well as her frustration with the industry’s outdated business models. She calls for alternatives to sponsorship-based monetization, highlighting the success of her portfolio company The Skimm’s hybrid model of ads and paid subscriptions. Finally, Jesse explains how Halogen’s mission to invest in women-led startups is good for busine
-
The Evolution of Influencer Marketing -- Emily Fonda & Jay Kent-Hume (Co-Founders, The Sociable Society)
14/10/2019 Duration: 50minEmily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment. In this episode, Jay and Emily discuss the evolution of influencer marketing over the past decade and their predictions for the future. We explore how product reviews and recommendations shifted from word of mouth and celebrity endorsements to online ratings and influencer recommendations. We also evaluate the impact of social media and influencer marketing on politics, sports, and consumerism, particularly in a world of one-click shopping and next-day shipping. Finally, Emily and Jay describe the move away from microinfluencers and an emphasis on longer term partnerships between brands and high profile creators, and we predict more FTC regulation and more product placement coming to the world of influencer m
-
Startups vs. Incumbents: Innovation in Media and Entertainment -- Eric Peckham (Media Columnist, TechCrunch)
04/10/2019 Duration: 40minEric Peckham is an analyst for TechCrunch and the creator of the Monetizing Media newsletter. Earlier in his career, he worked in startups and venture capital in New York and Los Angeles. In this episode, Eric and I discuss how media industry realignment favors incumbents over new entrants – a seemingly new phenomenon given platform shifts had historically offered greater opportunity for startups. According to Eric, there are a few elements at play. For one, many startups are staying private longer and opting for strategic exits rather than IPOs, which makes it easier for cash-rich tech giants to acquire would-be competitors. What’s more, the Internet often creates “winner take all” or at least “winner take most” dynamics, which can stifle competitive innovation once an incumbent becomes entrenched. And finally, our global anti-trust laws are incredibly outdated. Despite calls to update them for the Internet age, some politicians worry about hamstringing domestic companies in the face of foreign competitors.
-
TV Host Turned Social Influencer & Entrepreneur -- Rachel David (Founder & President, Hashtag Communications)
21/08/2019 Duration: 37minRachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications. In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating content primarily for LinkedIn and Instagram and highlights the benefits of a “Learn from Me” rather than a “Look at Me” content strategy. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering
-
The Secret Behind Specialty Programming -- Fred Seibert (Chief Creative Officer, WOW! Unlimited Media)
16/08/2019 Duration: 01h20minFred Seibert is the Chief Creative Officer of WOW! Unlimited Media, a Canadian animation and media holding company. Fred began his career in radio and music production before transitioning to television as MTV’s first Creative Director. He later co-founded a media branding agency and then served as President of Hanna-Barbera Cartoons before it was acquired by Time Warner. Fred was the Founder & CEO of Next New Networks, one of the first multi-channel networks which was acquired by YouTube in 2011, after which he founded Frederator, which he’s run for the past 23 years. In this episode, we discuss media’s impact on pop culture over the last few decades. Fred marvels at the impact that the previously unknown artist Lil Nas X’s has had on the music industry with his record-breaking hit “Old Town Road,” which initially gained traction on TikTok and other social platforms. We also debate the effectiveness of Netflix’s programming strategy and examine why newer SVOD entrants all seek to copy the Netflix model.
-
Eye on APAC: Building a Digital Business in Emerging Markets -- Eugene Choi & Allen Lee (Co-Founders, Collab Asia)
31/07/2019 Duration: 01h04minEugene Choi and Allen Lee are the Co-Founders of Collab Asia. Eugene started his career in advertising, later worked at Korean media giant CJ E&M, and then worked on a number of independent projects in the digital media space. Allen, on the other hand, started out in finance and corporate development within the entertainment industry, initially working with more traditional studios before transitioning to digital. In this episode, we examine digital media’s explosive growth in Asia, from emerging markets like China and Indonesia to more established territories like Korea and Japan. We discuss the competitive landscape in APAC after several recent acquisitions, assess the performance of MCNs that have gone public (Brave Bison, UUUM, and Yeah1), and highlight examples of innovation throughout Asia. Finally, Eugene and Allen explain what most Americans misunderstand about Asia and share their takeaways from VidCon 2019. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering t
-
An Innovative Approach to Online Storytelling -- Bernie Su (Founder, 96 Next)
19/07/2019 Duration: 01h11minBernie Su is an Emmy and Peabody Award winning storyteller and the Founder of 96 Next, a production studio that creates interactive video series. Prior to 96 Next, Bernie co-founded Pemberly Digital, the studio behind hit digital shows The Lizzie Bennett Diaries and Emma Approved and later launched Canvas Media Solutions, which produced StyleHaul’s first original scripted series Vanity. In this episode, Bernie and I discuss his approach to innovation for scripted series on social platforms, from pioneering affiliate marketing in Emma Approved to creating the first audience interactive show on Twitch with Artificial. We also debate the future of subscription video platforms and argue whether HBO failed to effectively monetize Game of Thrones. Finally, we examine why more traditional celebrities are turning to podcasting and social media to extend their audience and develop additional revenue streams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting t
-
From the Army to The Apprentice: Lessons Learned from the Military, Donald Trump, & Venture Investing -- Kelly Perdew (Co-Founder, Moonshots Capital)
15/07/2019 Duration: 52minKelly Perdew is the Co-Founder & Managing General Partner of Moonshots Capital, a micro-venture fund that invests in extraordinary leadership. Kelly began his career as a First Lieutenant in the U.S. Army and then received his JD MBA from UCLA. After graduating, Kelly joined his first startup, serving as VP of Business Development for ImageTel International and later worked for Deloitte Consulting. In 2005, Kelly competed in and won season 2 of The Apprentice, after which he worked as an Executive Vice President in The Trump Organization for a year, published a book, and launched a speaking tour. Kelly has been an active angel investor for the past 13 years and ultimately decided to launch his own fund, along with his partner Craig Cummings, in fall 2014. In this episode, Kelly shares a number of common startup mistakes and offers valuable advice to entrepreneurs. We dissect the “venture math” required to deliver outsized returns and evaluate the startup mythos that can sometimes push entrepreneurs too fa
-
An Inside Look at the Australian Esports Market -- Chris Smith (Founder, BIG Esports and Co-Founder, Shade Crew)
01/07/2019 Duration: 32minChris Smith is the Founder of BIG Esports, a consultancy that helps non-endemic brands understand the esports industry, and the Co-Founder of Shade Crew, an influencer collective that promotes and develops the careers of online gaming talent. Earlier in his career, Chris worked in marketing, journalism, and community management within the esports space. In this episode, we discuss what major game publishers are doing to develop the esports ecosystem around their popular titles. Chris also offers insight into the Australian esports industry and highlights key differences from the American and European markets. Finally, we debate the future of the franchise system, the growing popularity of battle royale games, and the potential for a correction in esports team valuations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leadi
-
The Secret to Creating Breakthrough Digital Content -- Kai Hasson (Co-Founder & Creative Director, Portal A)
07/06/2019 Duration: 01h05minKai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content. In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. List
-
Creating the Future of Kid-Centric Entertainment -- Chris Williams (Founder & CEO, Pocket.watch)
20/05/2019 Duration: 01h03minChris Williams is the Founder & CEO of Pocket.watch, a kid-centric entertainment studio. Chris began his career as one of the first 100 employees at Yahoo!, then launched his first startup, FanLib, which later rebranded as Take180 and was acquired by The Walt Disney Company in 2008. Chris spent 3.5 years at Disney and then joined Maker Studios as Chief Audience Officer. Maker was also acquired by Disney in 2014, and Chris spent another two years there before leaving to start Pocket.watch. Chris and I cover a lot of ground in this episode, from creating participatory entertainment experiences around passionate subcultures to developing digital-first franchises for kids. Chris shares his perspective on what makes Bob Iger and Bob Bakish legendary media execs, the secret behind Viacom’s dramatic digital transformation, and what he sees as the subtle genius behind Quibi. We also debate the ultimate outcome of the streaming wars based on what Chris defines as the five pillars of the media industry: pipes, pl
-
Creating Content for Good -- Sarah North (Head of Television & OTT, SoulPancake)
15/05/2019 Duration: 26minSarah North is the Head of Television & OTT for SoulPancake, a multi-platform studio and production company that develops content rooted in human connection and positivity. Prior to SoulPancake, Sarah served as a partner and executive producer at Mad Cow Productions. In this episode, Sarah shares how SoulPancake stands out from a sea of escapist entertainment by creating uplifting content that explores the human experience. We also discuss media representation and what steps Hollywood needs to take to achieve diversity and inclusion. Finally, we discuss the changing content distribution landscape, from digital upstarts like Quibi to established destinations for premium content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping t
-
Beyond the Headlines: An Inside Look at Esports Journalism -- Graham Ashton (Business Journalist, The Esports Observer)
08/05/2019 Duration: 35minGraham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3. In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest funding rounds to Rick Fox’s departure from Echo Fox after an internal incident involving racist hate speech. We discuss how politicians are embracing esports as a way to create jobs and promote tourism, as exemplified by Katowice’s rise as a global esports hub. Graham also shares his take on the battle royale phenomenon and the different approaches PUBG, Fortnite, and Apex Legends have taken to competitive play. Finally, Graham offers his definition of what constitutes a true esports title, and we consider opportunities for local advertising around esports events. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosyste
-
Two YouTube Experts Share the Secret to Growing Your Channel
07/05/2019 Duration: 51minTom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a Sr. YouTube Channel Manager at BBC Worldwide and the Head of Audience Development for Endemol Shine. Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital Director for Just for Laughs and the Vice President of Audience Development at Boat Rocker Media. In this episode, Tom and Carlos share their expertise for how to grow your YouTube audience. Carlos encourages creators and publishers to focus on content that serves their community while Tom explains that the key to YouTube channel growth is consistency: creating consistent content, pu