All Things Video

Tracy Benson is the Co-Founder & CEO of Obsesh, a sports platform and markets that connects athletes and fans. Tracy is a former professional athlete who has worked at some of the world’s biggest brands and agencies. Prior to launching Obsesh, Tracy served as CMO at Best Buy, Monster, and Seek Thermal. In this episode, Tracy shares her passion for helping athletes make a living doing what they love. From her time at Home Depot, where she launched the Olympic athlete work program, to her inspiration behind Obsesh, Tracy’s goal is to help top athletes create and monetize amazing content. We also examine the evolution of retail – not just the rise of online shopping but also how brands like Tesla and Nordstrom are reimagining the retail experience. Finally, we discuss the attribution challenges present in a world of omni-channel marketing and debate the need for third-party measurement following LinkedIn’s recent issues of over-reporting ad performance. Host: James Creech LEAVE US A REVIEW! If you enjoyed th

Amir Zonozi is the Co-Founder & President of Zoomph, an audience intelligence and sponsorship measurement tool for sports teams, leagues, and agencies. Amir started his career in social media strategy and management before taking the entrepreneurial leap and launching Zoomph in 2014. In this episode, we examine how social media has fundamentally changed sports and politics. Perhaps the most striking example from the sports world is the popularity of individual athletes over teams. Not only have fantasy sports emphasized individual over team performance, but social media has made all-star athletes more accessible to fans than ever before. And foreign viewers, who don’t share the team’s geographic affiliation, are more likely to care about their favorite star players. Major league athletes have become online influencers in their own right; for example, Juju Smith-Schuster augments his performance on the field with gaming streams on Twitch, lifestyle content on Instagram, and his own shoe line with Adidas. T

Patrick Reese is the General Manager of CoComelon, which creates 3D animation content for children. CoComelon is the world’s second most-viewed and third most-subscribed YouTube channel in the world and was acquired by Moonbug Entertainment earlier this year. Patrick started his career in independent film and worked as a Hollywood assistant to Lia Buman and later Peter Chernin. Prior to CoComelon, Patrick worked in strategy and business development at Fullscreen. Patrick and I cover a lot of ground in this episode, starting with the power of niche content and superfandom exemplified by the Chernin Group’s portfolio companies like Rooster Teeth, Crunchyroll, and Barstool Sports. Patrick also shares his experience building distribution strategies for content partners, often extending audience and monetization beyond YouTube to platforms like Facebook and Twitter. CoComelon, for example, rose to success on YouTube by consistently releasing a single premium 3D animation video per week, which was contrary to most

Jill Paiz-Bourque is the Founder & CEO of RushTix, an online platform for interactive comedy live streams. A long-time improvisor, stand-up comedian, and producer, Jill created the international hit improv show How We First Met and produces the annual stand-up and music show Not Your Normal New Year’s Eve. She started her career in public relations, then transitioned to a full-time producer and performer before launching RushTix in March 2015. In this episode, Jill explains how she pivoted her business this year amidst the Covid-19 pandemic. RushTix started as a subscription event membership for local arts and cultural events, so when live events were no longer practical, Jill refocused the company on live streaming interactive comedy shows. She encourages people to think of live streaming as an audience engagement tool and shares how RushTix decides when to host streams via social platforms like Twitch, Facebook, and Instagram versus creating private streams on its site. Finally, we discuss technical imp

Jesse Shemen is the Co-Founder & CEO of Papercup, an AI platform that automatically translates video content using synthetic voice technology. Jesse started his career in consulting at Deloitte but quickly sought a more entrepreneurial path. He co-founded both the Deloitte Incubator and Deloitte Ventures to lead equity investments and partnerships with early stage companies before leaving the consulting world to join Octopus Labs as a Venture Builder. In this episode, Jesse and I discuss how innovations in voice technology are making it easier to share content and communicate, even when two people don’t speak the same language. We consider the current audio renaissance and examine how smart speakers and voice assistants are changing the way we interact with our devices. But we also explore the potential dark sides of these new technologies, from deep fakes to Internet scams, and what safeguards can be put in place to keep us safe. Finally, Jesse shares his excitement for the many applications of voice tec

Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators. In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues, is to start with the audience in mind and find a way to blend the advertiser message, content format, and influencer personality to best serve viewers. Andrew highlights a few examples of pre-Internet influencer marketing, from Camel giving NYC bartenders free packs of cigarettes to Madam C. J. Walker’s cosmetology school, which fueled the growth of her hair care and cosmetics empire. Finally,

Xiao (Sean) Zhang is the Co-Founder & CEO of Talon Esports, a professional esports organization with seven teams across APAC. Prior to launching Talon, Sean worked in finance at Kenetic, CLSA, Barclays, and National Australia Bank. This episode took place during a special live stream for All That Matters 2020, Asia’s preeminent conference for the music, sports, gaming, and online entertainment industries. During our conversation, Sean shares his decision to leave banking and pursue a career in esports. He predicts increased gaming activity and VR adoption following the release of Sony and Xbox’s new consoles next year as well as more mobile games becoming competitive esports titles. Finally, he explains how esports adoption varies throughout the APAC region and encourages young, aspiring entrepreneurs to take more risks and not be afraid to make mistakes. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm

Ivy Wong is the Founder & CEO of VS Media, a next-generation media network focused on Chinese creators and audience. Ivy started her career in media sales for Yahoo! before serving as COO of TVB.com and later CEO of Next Mobile. Prior to VS Media, Ivy founded media and commerce platform VISS and later led HMVideal as CEO. This episode took place during a special live stream for All That Matters 2020, Asia’s preeminent conference for the music, sports, gaming, and online entertainment industries. During our conversation, Ivy explains how VS Media bridges the gap between East and West – helping Chinese creators reach a global audience as well as helping Western talent grow their presence on Chinese social platforms. She predicts that 2021 will bring more niche content and continued growth of social e-commerce. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW Al

Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory. In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to intervie

Stu Smith is an SVP at Fullscreen, leading the company’s Creator Labs, Public Figures, and Creator Partnerships business units. Stu started his career in the music industry, serving as the personal assistant to John Mayer before working in artist management. In 2012, he transitioned to the startup space, serving as the Director of Artist Partnerships & Business Development at CrowdSurge (now Songkick) before joining Teespring and later Omaze. Stu is also an active investor; he and his brother Austin formed Coughdrop Capital in 2015 and have backed a number of early stage B2B and consumer tech companies. In this episode, Stu shares his early experience in the music business before catching the startup bug. We talk about Fullscreen’s role within Warner Media and future growth strategy, and Stu provides some insight into his core investment thesis for early stage companies. Finally, we debate the outcome of the Epic Games vs. Apple battle royale and what the future holds for TikTok. Host: James Creech LISTEN

Jasper Donat is the Co-Founder & CEO of Branded, an event marketing agency behind All That Matters, YouTube FanFest, and It’s a Girl Thing. Jasper is originally from London but has spent the last 25+ years in Asia, primarily between Singapore and Hong Kong. Prior to launching Branded, he worked in sales and account management for Star TV, ESPN, and Eurosport. In this episode, Jasper explains the impact of coronavirus on the live events business and what it means to launch a digital-first conference. We also discuss Jasper’s propensity for saying yes to new challenges, from selling vacation properties in Spain to moving to Hong Kong to start his career in media. And finally, we debate Hong Kong’s political future and the potential outcome of the recent TikTok controversy. This was our first video interview, so you can watch the full episode here: https://youtu.be/t_i2BJufiaU Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visi

Reid Hailey is the Co-Founder & CEO of Doing Things Media, the comedy-focused digital publisher behind meme accounts like ShitHeadSteve, MiddleClassFancy, and AnimalsDoingThings. Always entrepreneurial by nature, Reid shares how he applied his love of comedy to Instagram and launched one of the world’s most successful meme accounts from his parents’ basement. Fast forward to today, and Doing Things is expanding into consumer products, podcasting, and live streaming. In this episode, Reid shares stories from his early days as a member of the “Meme Illuminati,” which included his future co-founder Derek Lucas and even some A-list celebrities like John Mayer. Reid and I also discuss the rampant joke stealing and content freebooting that were so prevalent on Facebook and Instagram in the past and how meme culture has changed after pages like FuckJerry and TheFatJewish were called out for being some of the worst offenders. Finally, Reid explains Doing Things’ decision to get into political advertising by promo

Taylor Nieman is the Co-Founder & CEO of Toucan, an immersive learning tool that helps people improve their language skills while browsing the web. Prior to Toucan, Taylor worked in business development and strategic partnerships for a number of high-profile LA startups, including Headspace, Pop, and Fair. In this episode, Taylor shares the secret to forging partnerships between startups and corporate behemoths with large distribution channels. She explains how early stage companies can get the attention of big companies but avoid getting bogged down in corporate bureaucracy to make sure a deal gets done. Finally, we discuss evolutions in online learning and what the future holds for edtech, especially now when remote lessons and blended learning models are increasingly more important. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a pod

Ace Gapuz is the CEO of Blogapalooza, a Filipino influencer marketing company that fosters collaborations between creators and brand. Ace started blogging at a young age and joined Southeast Asian startup Grab as Public Relations Manager when the company first launched in the Philippines. In addition to her work at Blogapalooza, Ace also serves as the Director of Shopertainment Live, a marketing agency that specializes in live-streaming e-commerce campaigns. In this episode, Ace highlights the growth of influencer marketing in the Philippines and how it differs from other parts of Southeast Asia. She explains how the high concentration of English speakers allows Filipino influencers to attract a global audience and monetize at a higher rate than local language (Tagalog) content creators. We also discuss how Facebook has become Filipinos’ primary source of news and why the country has become a major battleground for YouTube and Facebook in the region. Finally, Ace argues that the biggest revenue opportunity fo

Sandra Thier is the Co-Founder & CEO of Diego5 Studios, the leading Austrian creator network and digital content agency. Prior to Diego5, Sandra worked as a radio producer for ORF and a news anchor for ATV and RTL. In this episode, Sandra offers an inside look at digital media in the German-speaking DACH region of Germany, Austria, and Switzerland. Much like the rest of the world, YouTube and Instagram have emerged as the key platforms for influencer content and youth marketing, with TikTok quickly on the rise. She also predicts more growth for live video and shares how Diego5 has pioneered live events like Influence Video Con and the Austrian Video Award to help bring online video to life for fans and advertisers. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the onl

Timothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan. In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like WeChat and Line have already done throughout Asia. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. L

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers. In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a way for brands to incite word of mouth and predicts that influencer marketing will soon be a dedicate line item in most advertisers’ budgets. Finally, he highlights examples of brands that have turned their customers into brand advocates, such as Disney Parks and Ritz Carlton, both of which have adopted a 100% UGC social strategy. Host: James Creech LISTENER SUPPORT I

Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time. In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications. In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service. In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and online piracy posed to the traditional TV business. He goes on to share what inspired him to launch Pop.in and help create an “experience economy” online. Finally, Alex and I discuss how the COVID-19 pandemic has accelerated Pop.in’s growth as more people look for ways to connect with others online, and he shares some exciting announcements about upcoming features to help creators and non-profits earn money through the app. Host: James Creech LIS