Social Capital

Meet KateWith over twenty years of experience in marketing, Kate is passionate about helping businesses cut through complexity and ‘busy work’ to create intentional growth strategies that actually make an impact on what matters most. In addition to running her agency, Kate also teaches students the fundamentals of marketing at Husson University and Eastern Maine Community College, is an avid adventurer, and occasionally dusts off her journalism skills as a business and travel freelance contributor.So what exactly is happening with Google Analytics, and what does that timeline look like?So if you own a business, or do marketing, you've probably heard about the transition from Universal Analytics to GA4. It's not anything new. Google actually released GA4 Back in 2020, they told us this was going to be happening last year, and they kind of started really poking and reminding us every time you logged in, it would say, Hey, we're transitioning to GA4. And now it is officially happening in July. So as of July

Meet EricHe's the CEO and founder of Myaderm, a manufacturer of skincare and pain relief products that use CBD as a key ingredient. Modern products are sold nationwide and retailers like Dick's Sporting Goods GNC and Rite Aid. He has worked in the pharmaceutical and food manufacturing industries with companies that included; Teva, Edwards, Lifesciences, and Dean Foods. From 2009 to 2010 Eric owned a professional us continental cycling team that received international recognition. He has been featured on network and cable television podcasts and has written articles for national publications. He's earned a BA from the Citadel and Charleston, South Carolina, and an MBA from the University of California.How do we innovate?Well, I would expand on that to say most businesses do not innovate. It's more of a rarity than it is a rake regularity. And that's not surprising, because it's difficult. So and just understanding what innovation is largely misunderstood. It's not just a novel thing. So people conflate innovat

Meet StuartStuart is the founder and CEO of Waymaker.io, an intelligent business management platform that helps leaders build a better business in 30 days. Stuart is a thought leader in strategy systems and leadership development. As the founder of waymaker.io, he has led the creation of the way makers' leadership curve, a relevant, revolutionary way of building clarity, alignments, and remarkable results in any organization. So what are the three keys to growth for any organization?Well, I would say this is very high-level and very simple. But number one, clarity, number two, alignment, and number three focus. The clarity in the fundamentals of what we're all about alignment in our team, whether it be 1 or 2, or 10, or 20, or 100, or 1000. And focus on the work that really matters, the priorities that matter. And so those three keys; clarity around what business we're really in, and then the alignment of our team around that and the growth of our team. And the focus, only doing the things that matter. W

Meet SherrySherry is the founder of Goldman Communications Group an award-winning public relations agency. Sherry works with companies and nonprofit associations and their leadership, helping them tell their stories and effectively reach key stakeholders. The agency offers strategic counsel messaging, media relations, corporate communications, thought leadership programming, community and industry relations, and crisis communication. Sherry is also an adjunct professor at the City College of New York.  What's the biggest challenge for companies today that want to be seen, be successful, and be known in today's business and media environment?I think the biggest challenge is being seen and being believed, there is so much stuff out there. Okay. And it's so hard to reach audiences because it's such a fragmented communications environment these days, I mean, you can get your news from whichever channel aligns better with your political views or not. So everyone's not watching the same T. Everyone's not watch

Meet BruceBruce is the CEO and founder of BKM Marketing a Boston-based integrated marketing agency focused on helping clients grow their businesses. BKM marketing creates about 100 campaigns a year for clients, typically producing millions of direct mail pieces, online display ads, emails, social, social media posts, and more. But he's not here to talk about that today. Two years ago, Bruce became interested in understanding how his firm contributed to global warming. So he engaged a class of MBA students to measure his firm's carbon footprint and examine the marketing industry's carbon impact as a whole. What prompted you to spend so much of your time and energy on climate change?Well, you know, it's really interesting. First and foremost, I live in the Washington area, and we have an ocean nearby. And everyone's concerned about how you know how high those oceans going to get. And, you know, when you start looking inwardly, it's, why is there so much concern about climate change right now, and it's because

Meet AnnieShe is a former Disney storyteller, Best Selling Author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at the Walt Disney Studios to start her agency, Greatest Story Creative. Since then, Annie has branded 125+ businesses spoken for 1000s. And release two best-selling books, including her newest, Established Yourself, Brand, Streamline and Grow Your Greatest Business. What's the best way to grow a service business without living on social media?This is what I get all the time. Because you know, nobody, nobody that I know in real life wants to live on social media wants to like have to be on all the platforms and posting what they had for dinner. And so many people feel like they don't want to put themselves out there in that way. And, you know, I think it's possible to grow a service-based business without relying on 24/7 social media. And I had to carve that path out for myself. That's a little bit of how I've been able to grow my business to consistent six

Meet NickiHer passion is empowering leaders to challenge and expand their thinking to increase performance, well-being, and joy in their lives. She is a life and executive coach with over 10 years of experience helping individuals and organizations achieve remarkable results. Nicki will help you achieve your power, live your purpose and create the freedom to live the life that you want. She loves delicious food traveling and adventures with her husband, Michael, and dog Pico de gallo. So what do you recommend to others who struggle with finding out what it is that they want to do?Yeah, I hear this. Often, I think, you know, most people can relate to that when they're fresh out of college or even earlier now, I was in a conversation with one of my nieces who's only 14. And she's already grappling with what she wants to be when she grows up. So whether it's, you know, trying to figure it out, what do I want to be, or people that are already established in careers, whether it's five years 10, 15 or 20 years or

Meet PieterPieter is the founder and CEO of Mobilo with the smart business card, he has had his fingers on the pulse of technology since the 1990s. Starting multiple companies and taking on 3d printing. After a period of consulting and failed startup projects. Peter stumbled upon RFID and its untapped potential. This led to the launch of Mobilo.  How are you tying in networking versus advertising?I think networking is often scary. And advertising is a little easier, even though you're putting yourself out there in a different way. It's a little less confrontational, right, running an ad is, is easier to do. Networking might be a bigger step for some people. On the other hand, it's all about strategic fit. So when I think about networking versus advertising, look back at your product and figure out what's important for you. Do you really prefer to meet a couple of people? And can that make your a month or quarter? A big time? Or do you really need to be with the masses and find the right fit there? So wha

Meet ScottScott is hired by millennial entrepreneurs to build and pass on wealth, because most feel stressed out by debt, confused about what to do with their money and don't trust banks or Wall Street just like he doesn't. So he helps millennial entrepreneurs recycle their dollars to either start or supercharge their investments. Bottom line, his clients, reverse engineer banks and the wealthy to do what they do rather than what they tell us to do. And learn how to make bank like a bank. Why is debt such a huge problem in our society?While a number of reasons, the system itself is designed to keep us in debt, the way the lending institutions work, the way that government regulators, you know, let them do crazy things that are in their favor, rather than the borrower. And even the get-out-of-debt industry plays a huge part. Because what these financial entertainers do is contribute to people feeling like they are broken like they are the problem. When really, that's not the case. The whole focus on getting ou

Meet KarleyBusiness Growth Accelerator & Brand Strategist Karley Cunningham takes businesses from overcrowded, competitive spaces into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method provides them with a sure-fire strategy and toolkit that enables them to charge a premium, attract ideal clients, and outpace their competitors. What is the strategy before the strategy? And how has it helped motivate business motivated business owners to accelerate their growth and success?One of the questions we get a lot from business owners and leaders or a management team at the top is how do we align everyone and everything? And what they're essentially asking us is when they're delivering when anybody is coming into a touch point with their company, how are we ensuring that people are acting in alignment? And that they're making the right decisions

Meet TimTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. He is a former digital agency head, international keynote speaker, and marketing consultant to top companies. How does evolutionary psychology help us to understand our social natures?Well, our brains evolved for a reason. And we share things with the earliest forms of life on Earth, like insects and more primitive or let's say, more ancient forms of life. And then, as we evolved, we layered on different things so that at the very end of our evolution, we gotten some really, really bizarre to species level stuff that makes us unique. In fact, I'd say that's why we took over the whole planet. And so understanding that evolutionary path, and

Meet TiffanyTiffany is a mother of three, wife, content creator, forever sunkissed & CMO (Chief Marketing + Customer Officer) at Wantable. She has over 15 years of experience in marketing and retail. Prior to taking on her role at Wantable, Tiffany was the Vice President of Marketing for a large multi-billion dollar retailer before the age of 30. In addition, she’s had the opportunity to consult for Fortune 500 companies, helped lead several major retailers, and mentor teams across the country. What's your vision for Wantable as a brand? How does that align with your personal brand?Yeah, I was fortunate to get in, in managing and leading a number of teams at Wantable, about four years ago, we've definitely evolved in a brand and my perspective on branding is that it is a living, breathing thing that you consistently work on and evolve and elevate based on your customers because they're dynamic, and so forth. So where we are today is that we're here really to fuel self confidence in our customers

Meet BobBob is an experienced technology leader with 25 years in executive roles in cloud-based SaaS companies, including InterCall, West Corporation, http://freeconferencecall.com/ (FreeConferenceCall.com), and now Notiphy. Always taking a collaborative approach and being involved in all areas of the businesses, he endeavored to always improve decision-making with data. This led to starting Notiphy which tells you what your people did, where and when they did it, what data they collected, and how long they did it for. With an aging workforce and hiring being an issue today especially in industries like manufacturing and warehouse/distribution, how can technology help?Well, it's a great question. I've spent a lot of time really looking at, you know, all different areas of the labor force and work workflow, process management, and have had the opportunity to speak to so many people in manufacturing and other areas of the supply chain. And, and found, I mean, obviously, you know, there's been difficulty in

Meet BudWith nearly 40 years of sales, marketing, and management experience at multiple Fortune 500 companies, Bud started Ascend Performance, LLC, powered by Sales Xceleration, utilizing his experience to help small to medium-sized companies obtain optimal results. He also works in talent selection, assisting companies in finding the right person for the right seat using state-of-the-art assessments. These assessments can also be used to understand skill sets as a basis for training and self-development. What is an outsourced VP of sales?I think in my bio, you talked about that I was a sales professional. I was in business for 40 years. So before I tell you what I do, I'd like to tell you why I do it. And those 40 years was really a curse and a blessing. And I worked for those two Fortune 500 companies, great organizations, I took away much. But I found myself over that time period traveling a lot. And what happened was that I traveled 80% of the time across the country and even across the world. And this ca

Meet DinoAntonopoulos Legal Group LLC represents closely held companies and financial institutions in corporate/business law, real estate law, civil litigation, commercial financing, estate planning, and probate matters. The number one goal of the firm is to help clients succeed and to protect them by continuing to be a difference-maker and game-changer in the legal world by applying our principles - honesty, hard work, loyalty, and a commitment to fight for our clients. How do you minimize litigation risk when hiring from a competitor?Yeah, so we see this, obviously, more and more. In today's world it's a little bit of a litigious world. But as we have our companies and companies out there that market and recruit various potential candidates and recruits, some of these recruits sometimes are under an employment agreement. Or it could be under various documents, such as handbooks or policies, commission agreements, and stock option agreements. And there are what we call restrictive covenants. So it could be a

Meet StevenSteven Novick is the CEO & Founder of Farmstand. Farmstand cooks & delivers fresh, fast, healthy, and affordable meals to businesses and consumers that they personalize. Their website is http://www.eatfarmstand.com/ (www.EatFarmstand.com). Steven previously built 2 billion-dollar businesses & climbed seven summits (including Everest - the very top). Beating cancer made him passionate about food and the environment, and growing up working class made him appreciate affordability and convenience, which is why he started Farmstand. With so many meal delivery services out there, how is Farmstand better?Like you said, there's certainly a tremendous amount of meal delivery services out there. And how we distinguish ourselves is really in four ways: we're affordable, we're fast, we're healthy, and we're also zero waste. So we describe the Farmstand formula as: we're $7 a meal, five minutes to heat, zero added sugar in zero ways. So it's “seven, five, zero zero”. To add a little bit more to that

Meet David:  Dave is the principal operations consultant at the Crysler Club and host of the Everyday Business Problems Podcast. Entering entrepreneurship after spending nearly 20 years working for a publicly traded corporation, Dave quickly realized there was a tremendous need within small businesses to have access to the tools and support that were commonplace in a large corporation. Dave developed his operations framework to help small business owners reclaim their life and grow their businesses. Dave, welcome to the show.   What are some key areas that business systems connect and how does that work?   From my standpoint and what I like to talk about from the operations perspective are four core areas. Which are planning, people, process, and technology. No matter if you are dealing with a challenge in your business or you are working on planning to have future growth, either the challenge or what you're trying to tackle is going to be in one of those core four areas. And so, I like to talk about them

Meet Nandini: Nandini is a co-founder and CTO of Speakfully, the organic, ever-evolving human-centric platform to address workplace mistreatment known for humanizing tech solutions. Nandini is ensuring the success of the Speakfully mission by integrating social and emotional intelligence into the overall technical roadmap of the brand; a passionate proponent of women in stem, Nandini supports access to diverse talents while enabling women to grow to learn to their fullest potential. Can you talk about ways you're supporting and how to be an ally to enable women in tech to progress with their goals and agendas? It's a very important topic to me. I think we all, as women, especially in the field of tech, know that we are underrepresented, so it's very important to be able to support each other, and we can do it in various ways. So, I think one of the easiest ways is to create a little safe space for women to get together or anyone that associates as women to be together to celebrate the highs and lows, losse

Robert Cruess is an original Founder and the President of ZeroNox.  Mr. Cruess is an Entrepreneur and Businessman, having obtained a Business degree from the Franciscan University of Steubenville in 2009, and also holds a Real Estate License and Mortgage License. Mr. Cruess’ experience and expertise include starting and running several businesses, sales, product development, real estate, loans, youth outreach, and community growth. Mr. Cruess’ Business contributions include patents for products he has designed, starting multiple business’, and doing Multi-Million Dollars in Real Estate transactions through his Real Estate Investment Companies: Rico Property Group, Invia Investments, and HCS Investments. Mr. Cruess was born in Spokane, Washington but has lived most of his life in Porterville, California and the San Joaquin Valley, is married and enjoys time with his wife and 5 children, volunteering in the local community, and is an avid sports fan.

Meet Alex Alex is the co-founder of Ike Media and a graduate of the University of Wisconsin, Madison. Alex is the host of the top rated Green Bay Packers, Milwaukee Box, Milwaukee Brewers and Wisconsin Badges Podcast on the Apple Podcast Platform. He loves producing original music with, you can find that at Ike Music on Spotify and currently resides in Oslo Norway, where he has been working to expand the influence of the Ike brand internationally.  How has moving to Norway added value to the IKE brand and impacted you as an individual? Well, it's been so big for the international presence of Ike. So Ike, we've always had this goal of creating an international brand. That is something that we strategically thought about from the beginning when we set up the brand and how do you make that a reality, right. So, the first step actually was, when I was in school at Madison, I was invited to an international sports conference in Switzerland. I was one of 50 international global challengers, that's what they call