Small Business Lifestyle

Today we are joined by Simi Rayat, a global productivity expert, business psychologist and founder of Wellbeing Face. In our conversation, we delve into productivity and emotional wellbeing. Simi shares her journey from a budding interest in psychology to becoming an advocate for enhancing productivity through a scientifically backed approach. Together, we explore key concepts from her latest book, "Productivity Joy," which offers strategies for boosting productivity and energy in just five minutes a day using the innovative 5Q formula. We also touch on the importance of gratitude, emotional awareness, and self-compassion in maintaining a balanced and fulfilling life. Join us as we uncover practical tips and mindset shifts that can transform your daily routines and enhance your personal and professional growth. Time stamped overview 00:00 5-minute system boosts mood and productivity. 04:27 Science-backed process for enhancing mindset with questions. 07:38 Emotions dictate behavior; acknowledging them is cruci

With an impressive following on TikTok and partnerships with top brands like later.com and Showpo, Maddi Ragno, host of Marketing and Margaritas, knows what it takes to get a business noticed. She joins us on Flying Solo today to share practical digital marketing strategies for your business. From retargeting email lists to using paid ads, to the nuances of influencer marketing, Maddi has plenty of advice to share. Whether you’re a seasoned marketer or just starting your entrepreneurial journey, Maddi’s expertise is sure to offer practical and actionable advice to help you drive engagement, boost sales, and create authentic connections with your audience. So, buckle up and get ready to take notes as we explore the ins and outs of digital marketing in this enlightening episode of "Flying Solo. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shivani Gupta is a successful entrepreneur, award-winning coach, keynote speaker, and author. In this episode of Flying Solo, she shares her incredible journey from being an engineer to becoming an entrepreneur and business coach. We discuss the lessons learned from her successes and failures, the importance of clear vision and effective communication for business owners, and strategies for nurturing and motivating teams, freelancers, and individuals. Join us as we explore the key strategies in Shivani's new book, "Getting Your People to Step Up," and learn how to build a productive, engaged, and aligned business culture. Tune in for valuable insights and actionable advice to benefit both small business owners and solopreneurs alike. Key topics Shivani's Entrepreneurial Journey - Inspiration from her father and grandfather. - Transitioning from engineering to entrepreneurship and business coaching. - The transformative trip to Nepal that led to a career change. - The lessons learned from failed business ven

In this episode of Flying Solo, Kate Toon shares insights from her new book, Six Figures While You Sleep. If you’ve ever dreamed of making money while catching some much-needed shut-eye, Kate’s got you covered. But don’t worry—this isn’t some get-rich-quick scheme. Kate has some super practical, no-nonsense advice that will have you seriously rethinking your approach to business. From conquering imposter syndrome to crafting content that actually connects, this episode is packed with golden nuggets of wisdom—and a few cheeky jokes along the way. So, grab your headphones, get comfy, and find out how to make your money work for you, even when you're off the clock!". Key topics Transitioning to Passive Income - Challenges faced in transitioning from service-based business to passive income - Time constraints - Importance of perseverance and confidence in pursuing passive income - Keeping new ideas private to avoid negative feedback - Consistent work, even in the absence of inspiration Building and Marketi

Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry regulations. From the power of blogging for SEO to the effectiveness of highly segmented email campaigns, Meg shares invaluable insights into crafting authentic and engaging content, navigating social media platforms, and leveraging analytics to drive success. Join us as we explore the latest in social media marketing with Meg Coffey. Key Topics Effective Social Media Marketing in Tourism and Hospitality - Emphasising authenticity and storytelling - Tailoring content for different platforms and audience preferences - Importance of staying updated on trends for content and engagement strategies Email Marketing and Content Creation - Power of highly segmented and tar

In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevate your understanding of influencer marketing as we uncover the secrets of building sustainable, successful partnerships in the digital age. Key Topics Working with Influencers - Importance of researching and approaching talent professionally - Red flags to look out for when evaluating influencers - How to manage talent to prevent burnout and enhance creativity - Recommendations for small businesses considering working with influencers - Allocation of budget for influencer marketing and user-generated content (UGC) creators Transition from Influencer to Talent Management - Challenges faced when transitioning to talent management - Emphasizing the importance of engag

James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and how to save to create one, Plus he also discusses the significance of building wealth while enjoying life and provides invaluable advice on creating a spending plan to prioritise long-term goals. With a focus on teaching children about money, navigating the gender pay gap, and addressing common money myths, James and Cec engage in a conversation that is both enlightening and relatable. Whether you're a small business owner, a solo trader, or simply looking to enhance your financial literacy, this episode offers practical guidance and actionable insights for making smarter financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vesna Hrsto is a dedicated naturopath who has overcome burnout in her own business to continue helping others with their health and wellness. From a young age, she knew that she wanted to pursue a career in natural medicine and has been committed to her passion. Her experience with burnout has shaped her approach to her work, and she now strives to help others prevent and recover from similar experiences. From dietary changes to mental and emotional stress management, this conversation delves into practical approaches to maintaining physical and mental health amidst the demands of entrepreneurship. Key Topics Understanding and Addressing Burnout - Vesna's personal experience with burnout - Warning signs of burnout - Impact of chronic stress on physical and mental health - Importance of self-care and recovery Managing Stress through Nutrition - Impact of diet on stress hormones and energy levels - Dietary changes to reduce stress - Supplements for managing stress - Importance of regular meals and healthy coo

Trevor Henselwood started his career in Canadian Broadcasting before making the move to Australia to explore the digital space. As the head of growth at WebSavvy, Trevor has played a vital role in helping numerous eCommerce brands thrive, including some of the most beloved businesses in the nation. In this podcast Trevor explores the complexities of awareness marketing, offering valuable insights and practical advice for business owners and marketers alike. Listen in as he unpacks the challenges of measuring the impact of awareness marketing, the importance of brand messaging, the seesaw effect of investment and ROI, and the need to diversify marketing channels. Key Topics The Importance of Brand Messaging and Awareness Marketing - Creating a clear introduction to the brand - Highlighting the benefits of the product or service - Aligning the website with the brand message - Allocating a specific portion of the marketing budget for awareness (10-20%) - Importance of understanding different audience types and

With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales. Key topics E-commerce Strategy and Marketing: - The significant growth of e-commerce during the pandemic. - Advice for small businesses to embrace e-commerce. - Importance of an online strategy for established businesses. Growth Activities and Brand Exposure: - The necessity for businesses to focus 80-90% of their time on growth activities. - Social media, email marketing, and collaborations for brand exposure. - Maximizing effort and exposure through brand partnerships. Audience Engagement and Promotion: - Crucial role of list building through email and SMS marketi

Joe Pane is a seasoned psychologist and sociologist who has been aiding businesses and individuals in navigating uncertainty for over twenty years. Pane is the creator of the emotional fitness formula and is an authority on mindset. His new book, Courage To Be You, is filled with valuable advice on reframing feelings around uncertainty for a happier healthier existence. Key Topics Emotional Fitness and Resilience: - Understanding the emotional fitness formula and its five core principles - Overcoming desensitization to the term "resilience" - Cultivating hope on both macro and micro levels - Integrating ambition into meaning for resilience Strategies for Emotional Wellness: - Engaging in meaningful hobbies aligned with values - Implementing morning rituals for emotional fitness - Reevaluating busyness and prioritizing impactful activities - Setting up positive morning rituals to shift psychological shorelines toward positivity Self-Care and Prioritisation - Starting the day with "me time" for improved emotio

Anna Glynn is a sales leadership specialist with a wealth of expertise in navigating the constantly evolving landscape of sales. Anna's new book, Strong, delivers evidence-based strategies to empower sales professionals and their teams with the knowledge they need to succeed. Anna shares her journey from selling homemade goods as an 8-year-old to becoming a sales professional in the corporate sector. She emphasizes the importance of mindset and toolset in achieving success in sales, highlighting the significance of resilience, optimism, and strong networks. Key Topics 1. Sales Success Factors - Emphasis on off-field factors such as mindset and toolset - Importance of resilience, optimism, and strong networks - Connecting with purpose as a motivating driver - Building and maintaining quality relationships for support and growth - Practical strategies for nurturing resilience and an optimistic mindset in sales teams 2. Leadership and Team Management - Fostering engagement and satisfaction to create thriving sal

In this episode, host Cec Busby is joined by Charlotte Blair, the founder of Strength Partners and author of "Career Unstuck." Together, they dive into the intricacies of internal voices, self-assurance, and the power of community . Charlotte shares invaluable insights on managing limiting beliefs, harnessing personal strengths, and the transformative impact of building meaningful connections. Join us as we uncover practical tools and techniques for personal development and discover the courage to ask for help and navigate career and business obstacles. Key Topics 1. Managing Internal Voices and Emotions - Acknowledging and understanding the different voices in one's head - Empowering oneself to choose which voices drive one's decisions - Developing a growth mindset to learn and grow from challenges - Dealing with fight-flight-freeze responses and triggers, as per David Rock's SCARF model 2. Balancing Aspirations and Priorities for Business Owners - Managing limited resources as a business owner - Exploring

Jaqui Scammell is the CEO of ServiceQ and an expert with over 35 years of experience in customer service. On this week's episode of Flying Solo, Jaqui shares her journey from working at McDonald's to leading major stadium events, to ultimately founding ServiceQ with a mission to redefine service. Jaqui unpacks the impact of the pandemic on customer service, the essential elements of leadership, the human touchpoints and emotional elements of service , and the future of customer service in the face of advancing technology - Jaqui has coined this as 5D service. Are you ready to elevate your customer interactions? Key points Customer Service Challenges and Pandemic Impact - Amplified stress and pressure on people affecting customer service - Staff shortages and fear magnified existing service issues - Importance of crisis response preparation and running real scenarios in leadership programs Building Brand Reputation and Customer Loyalty - The significance of trustworthiness and delivering value to stand out in

In this episode of Flying Solo, we're joined by business coach and entrepreneur and author Jim Cocks, as he shares his journey from performer to the corporate world to coaching and entrepreneurship. With a focus on understanding the ideal client, the significance of self-care, and strategies for building authentic connections, Jim provides valuable advice for aspiring and established entrepreneurs alike. Join us as we delve into the importance of mindset, embracing failure, and the importance of trust in client relationships.  We also get a sneak peek into his new book Build, Excite, Ignite which reveals how. to beat burnout and build a six figure business in 12 months. Key topics Understanding the Ideal Client and Self-Care - Identifying an ideal client persona for marketing and content creation - Seeking direct feedback from ideal clients through market research - Importance of self-care and selectively choosing clients Pricing, Genuine Connections, and Business Purpose - Setting prices based on value offer

In this episode of Flying Solo we're joined by Radek Sali, a visionary entrepreneur, investor, and former CEO of Swisse Wellness, which he successfully sold for a staggering $1 billion. Join Cec Busby, as she delves into Radek's fascinating entrepreneurial journey - from his early experiences working in the cinema industry to his transition into the realm of health and wellness. Radek shares the influence of his parents' unconventional medical approaches and refugee background on his business decisions, shedding light on the pivotal moments that shaped his path to success. Tune in as Radek discusses the challenges, triumphs, and pivotal moments that fueled his entrepreneurial spirit, offering invaluable insights and lessons learned along the way. Key Topics Career transition - Initial career in the cinema industry - Transition to working at Swisse Wellness and differences observed in company culture and operations - Learnings from the cinema industry and how they influenced Radek's approach to busin

Richard Turner is a renowned Australian entrepreneur, innovator and business leader. He’s a former Australian Entrepreneur of the Year and the founder of several billion-dollar companies. When it comes to entrepreneurship, Richard is an expert. He’s a specialist in re-invention and industry disruption. He is passionate about sustainability and wants to assist businesses in achieving their purpose and potential. He’s the author of The Essential Entrepreneur, and if you want sound advice on the fundamentals of business success, Richard should be your go-to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer. Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero. Tune in to learn how to apply these easy marketing strategies to your own business. Episode notes: [02:24] The biggest marketing mistake small businesses make [04:42] Understanding the linear journey from stranger to superfan [08:06] Building your marketing strategy into day-to-day business [10:42] Choosing the right marketing professional – questions to ask [13:46] Measuring marketing succ

If you’re ready to make the shift from procrastinator to productive force to be reckoned with, listen up. Sam Tornatore is a performance coach, neuro change practitioner and productivity expert who has been helping business owners and professionals overcome procrastination and achieve their biggest goals for 20 years. In this episode, Sam unpacks the causes of procrastination, from common fears to outdated belief systems, and shares his best advice to overcome them. He reveals his top tips for reaching peak productivity and the power of investing in yourself to create the success you wish for. Tune in to find out how to identify your own causes for procrastination and the steps to take to kick procrastination to the kerb. Topics covered in this podcast episode: 1. Identifying procrastination Procrastination robs us of our right to be excellent Awareness to action - the keys to overcoming procrastination Reasons we procrastinate and signs to watch out for Common fears and stepping out of the comfo

Natasha McNamara is a vocal coach and communication specialist who assists everyone from politicians and CEOs to business leaders and small business owners to communicate more effectively. Whether it’s tackling a difficult conversation, learning how to present with more confidence or understanding the importance of active listening … Tash has can teach you the communication skills you need to succeed. Now he shares some of her secrets … Episode notes In this episode Natasha unpacks: How the pandemic has impacted our communication skills (1m30s) The importance of active listening and soft skills (5m10s) Presentation skills – preparation + storytelling (7m50s) Difficult conversations – creating a safe space (13m40s) Tips to become a more active listener (19m30s) The power of building rapport (23m) Learn more about your ad choices. Visit megaphone.fm/adchoices