Social Capital

Meet Mike   Growing tired of the corporate grind, Mike and his co-founder Kevin started their digital marketing agency, Prime Digital. Four and a half years later, Prime Digital helps small businesses all over the US and Canada attract more customers through search engine optimization, and web design, among other things. Going into 2021 they focused on making business owners aware of ADA compliance and how it can protect their business and help them save money.   What is website accessibility and ADA compliance?   So website accessibility has to do with making your website accessible to everybody, whether they have some form of disability or not, whether they're blind, colorblind, some kind of motor impairment. ADA compliance is basically making sure that your website complies with the Americans with Disabilities Act. If somebody's using a screen reader, or if they need to adjust the size of the font on your website, or change the color contrast, whatever makes it easier for them to read it and navigate

Meet Mike   Mike is the CEO of People Building Incorporated and the powerhouse behind the What Are You Made of Movement. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo Finance as one of the top business leaders to follow in 2020 and is on a mission to build people. He is driven to inspire others and he measures his success on how he is able to help others achieve greatness. C-Roc had a fire lit in him at an early age, that fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire.   I'm really curious about everything that you've got around this, what are you made of movement, so let me just ask you, what are you made of?    People ask me that all the time so I'm gonna do my best with this. I'm made of rocket fuel. I'm a go, go, go kind of guy, I have a saying, thrust is a must, go forward fast. So that also leads me into times where I need to focus o

Meet Susan   Susan lives life out loud, loves deeply, and celebrates when others shine bright. She's the president and CEO of Huntsboro Hemp Company, a rapidly growing CBD company dedicated to producing high-quality products to help improve the well-being of customers globally. Susan is a trusted entrepreneur and sought-after speaker whose mission is to educate people about the hemp plant and the benefits of quality CBD. She and her husband live on the family farm in North Carolina.   Why did you decide to start a CBD company?   My son-in-law was in college at North Carolina State University and he came home and he was so excited about what he was learning about industrial hemp and about CBD. He told my husband who has farmed his whole life, "Jimmy, you've got to start growing industrial hemp," and he looked at me and I've been in the health and wellness industry for about 16 years. He's like, "Susan, we need a CBD company," and I told him, I said, "You know what, Garrett, I think CBD is snake oil," eve

Meet Shabnam:   Shabnam, the author of My Persian Paradox was born and raised in Tehran until 2004. Shabnam teaches memoir writing workshops and has been performing lectures to colleges and universities about her book and the concept of sharing stories. She actively practices a variety of storytelling workshops to help people develop deeper empathy towards each other. She is currently working on our second memoir. Her motto is, "Let's share our stories and create more empathy."   What experiences have you gained by sharing your story with others?   I couldn't believe it. It started even before I started writing my memoir and it actually encouraged me to write my memoir and I was kind of in a midlife crisis. Then I was just talking to my friends at work, especially because we spend a lot of time at work. So I have a lot of American friends who were born here, around me, and we just talked and,  chit chatted and every time I shared one story from my past, I felt better. Then they got to know me better. I

Meet Meghan:   Meghan is a native of Danvers, Massachusetts who has achieved sustained success at all levels of her hockey career in international and collegiate play. Meghan graduated from the University of Wisconsin-Madison where she majored in biology and was a member of the women's hockey team where she won three national championships. She went on to be an Olympic and professional athlete after he college. With Team USA she went three Olympic medals, including the first Olympic gold in 20 years where she led the US Olympic hockey team as Captain. As a member of the US Women's National Hockey Team since 2007, Meghan won seven IIHF Women's World Championships.   A major topic in today's world is diversity and inclusion, can you tell our listeners how you decided to take a leader leadership role in this space?   For me, I think about a lot of different factors in my life, and kind of in the world, in general, that led me towards making this part of my everyday. In general, all of us right now are eage

Meet Glenn   Glen Allen is the go-to CMO of digital course launches. As a multi-instrumental musician turned marketing consultant, he helps entrepreneurs scale five to seven-figure businesses by consulting them and their team through marketing and launching digital courses. He's the host of the Glen Ellyn Show, a YouTube channel about digital marketing, and an entrepreneurial podcast called Unstuck and Unstoppable. He also works as an unpaid chef, housekeeper and, chauffeur for three kids who call him dad.    What is the most effective way to build authentic connections with email list subscribers?   It's to provide value to them. Definitely an imbalance of value over information about yourself or your products or pitches for your products and services. Right now, everybody is having to do a lot of their business online and a lot of that is happening through their email. We are becoming a little bit inundated and saturated right now so it's really important to show up as a person, and not as a product,

Meet Kristen    Kristen is a certified neuro-linguistic programming practitioner mindset specialist, trained under Bob Proctor curriculum developer, college professor, and passionate life enthusiastic. She brings all of these skills and experiences to help people define and live their vision in life. Not box-checking goals, but vision, the kind of vision that makes your heart leap, sets your soul on fire and makes you want to jump out of bed in the morning.   What made you so passionate about empowering others to define and live their vision in life?   Honestly, not doing it myself. Basically, I did what I think a lot of people do which is I spent a lot of time doing what I was taught, which I thought was going to make my life fulfilling. I found myself literally sitting in this "perfect life," where everybody was like, "Yay, look at you, you're great," and I was thinking, "Should I tell them that this sucks," or like, "This isn't fulfilling," and I was afraid to admit that to myself and then to other p

Meet Elzie:   Don't even try to describe him this way and he'll point that one out. Change your perspective and he'll lead you down another path, maybe without you even realizing it. He's a creative dude, an entrepreneur, a family man, a business owner, no box fits, it doesn't even exist. He's a man of original thoughts, all products of unique thinking. Above all else, he is a storyteller he unpacks topics from unexpected directions, weaving influences into the music speaking and podcasting. Society, business current events, you can never predict his take. Suffice to say, it's probably different than you've encountered. Why do things happen? How do they drive behavior?   Meet Lorry:   He has a CPA, has 40 years of business experience ranging from accounting operations, sales, and marketing. He specializes in returning companies to profitability. He owns four businesses in Milwaukee, a business turnaround and profit improvement firm, a bookkeeping and accounting service company, a networking training and

Meet Damon:   Since founding his company SEO National in 2007, Damon Burton Writes for Forbes has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly. He's helped high-profile clients make more in a month than they used to in a year. Not only does Burton bring an easy to follow approach to increasing your revenue and online visibility, but he’s also a trusted educator on this subject and has literally written the book on how to outrank your competition. His book, Outrank, serves as a guide to those who want to dominate Google's search results without paying for ads.   I was looking into your website and I'm intrigued by the story about how you beat a billion-dollar company in showing up higher than them in the search engines. Can you share that with our listeners?   Yeah, that's a fun story. It was actually kind of in the infancy of when I jumped into the SEO world and it was just a little hobby site. So this around 2007, my wife was watching the Bachelor and she says

Meet Cyrina:   As a business mindset coach and rapid transformational therapist Cyrina is passionate about helping business owners understand how to navigate growth. Their business is leading them to a place that is amazing, but also unfamiliar. Her work focuses on mindset and becoming confident to step into the next level, bringing you scientifically proven techniques to get your subconscious on board so you have 100% of your mind working with you and for you, no longer working against you.    Why don't you share a little bit about how our subconscious affects our business?   So the main thing to understand is that science can hook up things to our brains and measure them. I think there's a lot of misconceptions about your subconscious that it’s this deep dark place or whatnot, but it's our autopilot, it's our programming, and what happens is there's a state they can measure brainwaves. So there's a state that we're living in, between the age of birth and 10, where that's all getting programmed. Then a

Meet Joe:   Joe is a Wisconsin native with a long history in the Milwaukee SMB community who owns a local tech company for 20 years. After divesting that he invested in a couple of startups. One of them is security-related and the cool one is Lite Zilla, a Milwaukee manufacturer of jumbo lite brites, yes, just like the ones you played as a kid. His day job is Mother G, a compass MSP that goes beyond offering managed services. They're 100% dedicated to providing lightswitch dependable technology to Wisconsin SMBs.    What would be your number one technology tip for small businesses?   My number one tip would be to check your security settings. If you don't know what that means, find a partner or a vendor who can help you check your security settings. A lot of small businesses, when I say confused, they feel like they're small so nobody wants to hack them. The reality is, it's all automated, it's all a business. In 2020, for the first time, the amount of money flowing through cybersecurity hacks exceeded

Meet Ashley:   Ashley is the first and only networking concierge that puts you in the right situation or gets you out of the wrong one. As a networking concierge, Ashley trains coaches and speaks on becoming an authority at generating revenue by networking with intention. Ashley is the host of two digital TV talk shows on RVNTV and THIS IS IT TV speaking and interviewing on the topic of tactical networking.   As someone who speaks, talks, teachers, coaches, all things networking, what has been the most effective networking tip that you have ever received?   The best one that I received, which I try to talk about all the time is nobody gives a damn about what you do. Nobody cares, they care how you make them feel and what value can bring to their lives. So I think the biggest challenge a lot of people have in that capacity is that people always forget, when they're in a networking situation or,  doing networking activities that they always have to be on. There is a level of good perception and good manne

Meet Pat: Pat's business, The Idea Coach helps small business owners understand their customers and refine their positioning so they can stand out and sell. Pat left a career in broadcast radio after 22 years to help small business owners grow. He focuses on coaching, content creation, and community hosting for small business owners. He hosts a weekly small business talk show called The Idea Collective Live, and two communities; The Idea Collective on Facebook, and The Idea Collective Collaboration Community. How is running a small business or being an entrepreneur different than being an employee in a corporation? The biggest difference comes from what happens every two weeks. I was in a corporation for a long time, 20 some odd years working for somebody else. One thing provided you're not in a terrible corporation you can count on is that paycheck. Now maybe it's not as big as you want it to be every two weeks, but it happens every two weeks. So that's what happens when you work for somebody else in a co

Meet Grace   Coming from almost three decades and alternative healing, Grace is currently merging permanent health and wealth solutions to create a platform for metamorphosis. She shows individuals and businesses how to thrive using potent tools to evaluate wellness potential.   You talk about permanent healing in your messaging, what exactly is that?   Yeah, so you know, the way that I've been creating permanent healing with people is essentially, as a Sherpa, sharing tools with people who basically can use that to then create this internal alchemy, using vocalizations of sounds in different parts of the body and micro-movements to open up energetic channels. What I've noticed is that when people get these tools that they can use to shift their biochemistry, consciously. The basis for permanent healing really lies in that change in that internal terrain, where it is about accessing their DNA where they can turn it on and off at will and essentially be able to rewrite that genetic material. So that, to

Meet Jacob:   Jacob first found his passion for global development in Peace Corps Ghana. He worked on projects focused on food waste elimination, value addition, and gender empowerment. Afterward, he created a grain distribution business in northern Ghana and has developed over a dozen global supply chains of specialty ingredients. As Agricycle's COO, he oversees a network of 40,000 farmers upcycling natural fruit abundance into value-added income for their families.   Let's start with the Peace Corps, tell me a little bit about your time there.   So I started really straight out of college, went to Peace Corps in northern Ghana, and was an agricultural volunteer. So I probably wouldn't even have been able to keep a plant alive for a week, it was kind of half of my cohort, and then here we are in northern Ghana, finding ourselves involved in a community develop their agricultural scene. So it was a huge learning curve and it definitely brought me out of my comfort zone in every regard from the actual ta

Meet Olympia:   Olympia radically three x's income, fun, and freedom for six and seven-figure business owners who are overworked and want more. Olympia loves working and playing in the realms of millions and billions. She's an award-winning business consultant and speaker, a fortune 500 company partner, and a leader of the highest national security programs. By the age of 33. She was a corporate executive leading multi-billion dollar programs, making more than $50 million in sales and facilitating sales of more than $10 billion.    Why is collaborative lead generation the best way to get lots of high-quality leads that are easy to convert to sales?   That is a great question. Doing collaborative lead generation is the best way because you get to accelerate your sales and your success. You do that by getting access to your perfect clients through other people who already have them in their client database in their target market. When you do that, you're also elevated in status, and your credibility is al

Meet Bob:   Bob is a sought after speaker at company leadership and sales conferences, sharing the platform with everyone from today's business leaders and broadcast personalities, to even a former US president. Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book The Go-Giver, coauthored with John David Mann itself has sold over 975,000 copies and has been translated into 29 languages. His and John's newest parable and the Go-Giver Series is the Go-Giver influencer. Bob is an advocate, supporter, and defender of the free enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the board of directors of Furry Friends Adoption Clinic and Ranch in his town of Jupiter, Florida.   Can you share with our listeners that may not be familiar with the Go-Giver? What is the premise of the book, what it's a

Meet Rock: With three decades as a life coach and self-made millionaire, Rock Thomas inspires people to live a life on their terms. From humble beginnings that started out on a farm just off the island of Montreal, Rock Thomas rode to the top to become a self-made millionaire, best-selling author, and host of the top-rated podcast, Rock your Money, Rock your Life. For years, Rock traveled the world to study with Deepak Chopra, Anthony Robbins, Jack Canfield, Robert Kiyosaki, and more. With over 42 streams of income, Rock's mission is to teach others how to become financially free and live an epic life on their terms. How does one scale a business to get to 42 different levels of income? Well, one at a time. You just do them kind of every six months, I guess for 21 years. But the reality is once you figure out what the system and processes are to do things, you're basically looking for talent. So I'm actually working on my 43rd stream right now, which is the solar business and I have a current small organiz

Meet Amanda:   Amanda is an award-winning international speaker and trainer who is passionate about supporting vision and mission-driven entrepreneurs learn how to communicate more effectively and deepen relationships in their network. She combines her unique experience from over 20 years in corporate education and direct selling spaces to deliver and facilitate powerful and transformative training and coaching to her clients. The loves of her life, or her husband, three boys, and three dogs.   What experiences in your past ultimately led you to do what you're doing today?   For me, it really started back when I was in high school. My middle school and high school years were a bit tumultuous, I didn't have a great time at home. We had a couple of moves and I just never really felt like I fit in anywhere, except for my ceramics teacher's classroom. When I would go into that classroom, he just created this safe space and it was like I could take off my energetic armor and just be me. He helped me feel see

This week, I've got no guest, it's a solo cast. I'm going to be talking to you about building a blog that provides real value.   The Importance of having a blog? I want to dive into the importance of writing a blog. I mean, what is a blog at the end of the day? What I want to share is that a blog is literally fuel for the search engine fire. It's giving you more content to share on social media, it's providing and proving your expertise. Studies have indicated that businesses that are actively blogging acquire more customers because they have a stronger brand presence online. It ultimately allows you to level the playing field and helps you to get to know your target audience and it helps your target audience to get to know you.    The Keystone Click Blog:   I look at our Google Analytics, I often will break it up into the different segments of the site and figure out what kind of elements of our site are driving the most traffic. Historically, there is a blog post that continues to show up as one of