Social Capital

Meet Cheale:   Cheale is the CEO and visionary rabbit of Visual Caffeine and for 25 years has stayed true to her authentic self and worked exclusively through her branding agency to help clients magnify and broadcast their message. Currently, visual caffeine continues to bring companies and communities’ goals to fruition, not only by building messages and magnifying voices but by building and magnifying a relationship.    Let's talk about Instagram a little bit. What is one of the biggest mistakes that people are making on Instagram?   Honestly, it's amazing to me, it seems to be the same mistake people have been making since Instagram started. It's the over promoting! People tend to stay really imbalanced with the amount that they're driving really quality-driven content that feeds their credibility, feeds their brand, and instead, they make their channel about sales.    What are a few ways for a company to put their brand out there to exemplify their brand in social media?   I honestly think it's

Meet Simon: Simon is the CEO of Strategy Sprints, Europe's leading remote growth agency. His global team of certified strategy sprint coaches do only one thing: they double the revenue of service-based businesses in 90 days. Simon also teaches growth strategy and select business schools and hosts The Strategy Show podcast. Can you just tell us a little bit about what certified strategy sprint coaches is? Sure, so we coach business owners, small business owners into having more freedom, more impact, and more revenue. Our goal is in 90 days of coaching to have them double their revenue or at least significantly move forward to fast track their growth goals. In this funky year, it's quite a challenge, but we are doing really well.  Let's talk a little bit about goals. Your statement is that goals are a bad thing, why is that? You know, today in my city, Vienna, we just had a terror attack in the middle of the night out of nowhere. So the first thing is you check if your family is safe and if your friends sa

Meet Adam: Adam is a managing director and MGA, a specialized commercial real estate firm structured to support the growing needs and concerns of occupiers of commercial real estate. Adam provides expert consultation and analyzing and executing solutions aimed to reduce their client's overall facility expenses while maximizing workplace efficiency and productivity. Never representing institutional landlords, MGA is one of the few firms that eliminates any conflict of interest from representing tenants and landlords.  So you are in Washington, DC. What makes that region special to you? I think a lot actually. So my family has been in this area, we actually just found a newspaper article from earlier this year about my great great grandfather. It's just a story about him when he came to Alexandria, Virginia, in 1875. So we've been here for such a long time. I've got a lot of history and a couple of different stories. My great grandmother has a post off is named after her, we've got schools named after her fa

Meet Kate: Kate Paine works with executives, entrepreneurs, and professionals to develop their brand and share their stories which differentiate them from their competition in the marketplace. She's an expert on using LinkedIn as a powerful personal branding tool and discovering an individual's story which makes her expertise unique in the world of online promotion. Kay volunteers her time training members of the US Special Forces on how to use LinkedIn as they transition out of their military career.  So personal branding is a space that you support on LinkedIn. When when you discuss or talk about identifying your personal brand, what does that look like? And why is it so important to know what your personal brand is?  Well, the personal brand piece is really something that you sort of need to self identify with. I think a lot of people when they hear the term "personal brand" or "personal branding," I think they have this notion that they're going to go around and sort of like shake someone's hand and sa

Meet Nicole: Nicole started her first entrepreneurial journey in 2007 with her husband. They decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest. During the seven years that they ran Acadian Farms & Brewery, she was in charge of all things marketing- everything from events to social media to website design. Learning + doing everything on her own, Nicole created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly, and The Seattle Times, as well as popular craft beer blogs. So let's talk about marketing because this is obviously your world. I know that you do a lot with marketing plans as we do as well. But how would you recommend that small business owner get started with a marketing plan? So that's like, the biggest kind of problem I see when I work with a lot of different business owners. They have ideas, and they have a

Meet Rocky: Rocky is a certified profit first professional who was shocked to learn most business owners don't look at their financial reports. Most business owners are not accountants and don't want to be. When he realized how much of a problem this was, he knew his purpose was to help business owners be profitable. Why do business owners struggle to create profitable businesses? First of all, accountants don't even know how to create profitable businesses, right? They know how to do taxes, they know how to put all the transactions where they belong, according to a formula that says, this is how we do things, this is generally accepted accounting principles. So there's really nobody focused on teaching or helping business owners to understand profitability. That's why I think so many of them struggle, the system I use is from Mike Michalowicz, he wrote the book Profit First. He is a serial entrepreneur, he thought he did it right, sold his companies walked away with a lot of money, and then lost it all, y

Meet Ann: Ann is the owner of reCollect2 Company and creator of the reCollect2recycler, a recycling receptacle used in hospitality and corporate office settings. Manufactured in Wisconsin, you can find her products, specifically in hotel guest rooms and various businesses and organizations in 49 states throughout the US. She's had the privilege of working alongside some of hospitality's most recognizable brands. But her goal has always been to offer a product that's functional, motivational, and impactful. So why don't we start a little bit about talking about being in the hospitality space and how this year has affected your business? Well, dramatically, like any business and travel, and tourism and attractions. So yes, I mean, the industry is hurting as a whole right now. But it's really important to notice that there are some markets right now, throughout the US that are seeing an uptick,  they're getting busier, and they're doing better. Right now the overall goal is to restore that confidence in trave

Meet Lorraine:  After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee. Today you can find her at Round Peg, a digital agency located in Carmel, Indiana building smart marketing strategies for businesses who want to use internet marketing tools to grow Laureen is also the host of More than a Few Words, a weekly marketing conversation for business owners. In her spare time, she loves to travel and take photos.  So you actually started your agency in more of the traditional sense but migrated to digital. How and when did you know it was time to make that transition? I would love to tell you that I strategically planned that out that I saw this whole digital thing coming and I anticipated it, but no. Actually what happened was, we were doing small business marketing and I hired a couple of young professionals who were like, you know, you need to take a look at this Facebook thing. This is going back 2007 or whenever, you know, right in that

Meet Kirby:    She is the founder of a PR and digital media firm The Impact Kind, based in Michigan whose clients had been featured in Business Insider, Parents Magazine, Thrive Global, and other mediums to increase lead sales and brand awareness. She's got some amazing tips and resources on her website at www.impactkind.com   Let's talk a little bit about what you did before starting your own firm, and how networking has impacted your life in corporate America.   I worked in sales at SME Society of Manufacturing Engineers, which focuses on conferences and events for the manufacturing community. But we were starting lots of new products and new industries like getting into aerospace and defense. So I was kind of the new product girl, I sold everything that was new there. Building relationships was a key component of how I got my job, and then how I made relationships in order to grow all the new products that we were creating. So it was lots and lots of fun and it was a great experience. Because I was r

Meet Ruthie: Ruthie is a US Army veteran, wife, and mother to four young children. She currently runs a small content marketing agency called Defy The Status Quo, where they focus on bringing stellar content to their client’s marketing channels, specifically focusing on B2B Consulting and service companies in industries like supply chain and business development.  To start, why don't you explain to our listeners, what is authority marketing. So authority marketing, at least the way that we execute it at DTSQ is a blend of content marketing and online PR. So in a lot of cases, what I typically see across the very wide span of the internet, is that you have people who do PR, they connect with people like you and they want to be on your podcast, they may do speaking engagements, they might also look at more traditional PR media, radio shows, and things. But then perhaps their own content spaces, things like their website, their social media channels don't quite match up with the person that they're presenting

Meet Chat:   Chad is a Believer, Husband, Father of two teenagers, and lifelong rebel and rule-breaker. He empowers sales professionals to become the best version of themselves by focusing on their mindset, skillset, and toolkit. Before launching ScaleX.ai and Salesclass.ai, Chad believed that sales were fundamentally “a numbers” game. Although he still believes frequency matters, he is now convinced that Revenue = Frequency X Competency. Chad is passionate about creating systems that empower people from all walks of life and these days you’ll find him hosting the AI for Sales Webinar and Podcast on The Sales Experts Channel and C-Suite Radio.   Let's talk about sales a little bit, specifically AI for sales. What is it and how does it help or hurt that relationship when it comes to conducting business?   Yeah, it's an accelerator. So AI for sales stands for artificial intelligence. I, in fact, wrote the book called AI For Sales, How Artificial Intelligence is Changing Sales. I put that out at the end of

Meet Paul:  Paul is the CEO and president of Griffin living a company that develops and operates Senior Living communities. Paul's career has been marked with awards, including habitat for humanity's builder of the year, the building industry associations builder of the year, the National Association of homebuilders, and the Pacific Coast builders conference for design. Paul has overseen a wide variety of real estate projects amassing a career total of over $4.5 billion. Can you share a little bit about what your passion is and how it drives your success? So for business, I've found through my career that individuals in business approach it in different ways. I think there is a very important aspect of business, which is, what do I really think beyond the pro formas, beyond the budgets, the market studies, and the information that we can get to make a decision about whether we're buying into a company, or in our case investing in a project that's being developed. I think the part of a passion that is reall

Meet Corey  Let's face it in the 21st century, everything rises and falls on leadership in our ability to motivate and inspire others to peak performance. Corey brings a one of a kind approach to driving employee engagement and customer relationships to unheard of levels. Corey's unique program will not only get your organization focused and fired up, but he will generate amazing levels of excitement, optimism, and enthusiasm throughout your company that will last for years to come. So what is the fastest way to build trust based on relationships with other people? The big thing that most people are afraid to do today is to actually trust other people. That's a great question you asked me because the thing about it is Lori, you're not going to trust me until I show you that I trust you first. We're all built with mirror neurons and mirror reactions so when I come up to you, and I show you that, hey, you know what, I trust you not just as a worker, not just as a family member, but as a fellow human being, I

Meet David Belman:  David is a second generation home builder, a real estate broker realtor. He served as past president of the Metropolitan Builders Association and past president of the Wisconsin Builders Association, as well as a director at the National Association of homebuilders. David has won numerous industry awards, including the 2020 Emerging Leader Waukesha County, 2017 Waukesha Freeman Citizen of the Year and his firm has won the Top Choice Award for Best Home Builder for six years in a row. I keep hearing about Operation Finally Home, could you tell us a bit about it? Sure, I basically was at a builder Show in Las Vegas of all places. One of my suppliers offered to take me to a concert which was a benefit concert for veterans and I learned about a veteran that lost his legs in the war. His vehicle ran over an IED and his legs were crushed inside the vehicle and he had to pull his mangled legs from the wreckage. The vehicle was on fire, and the ammunition inside the vehicle was gonna blow up th

Meet Cierra Lueck: You know how so many Facebook groups are spammy, dead, or only the admin posts get high engagement. All that changes, when Cierra steps in with the C5 strategy. She helps business coaches build a highly engaged Facebook group community where people are excited to be sold to, and refer others by turning their brand into a movement. The C5 strategy: To transform businesses to transform lives. How can we use the algorithm to market our business better on Facebook? So the biggest thing to keep in mind with the algorithm is that it is an absolute beast. If you think about Google search and how you type something into the search field, and then it auto populates what's going to be typed next, and it gives you all these suggestions and half the time it's right. Facebook is right on the tails of the Google algorithm. With the Facebook algorithm, anything that you put in terms of what you're wording in your post or any kind of images, it actually has a smart capability where it knows what the ima

Meet Cynthia Kane Cynthia Kane helps people enhance their lives and relationships by teaching them how to speak to themselves, others and their environment in a kind, honest and helpful way. She has taught over 50,000 people how to change the way they communicate through her best selling books, How to Communicate Like a Buddhist, Talk to Yourself Like a Buddhist, How to Meditate Like a Buddhist, her daily home courses and the intentional communication training program. How can you begin to change the way you communicate?  You can begin to change the way that you communicate by starting to listen to yourself. So starting to pay attention to the way that you're communicating with yourself and others in ways that are making you feel more fearful or anxious, and starting to pay attention to that. Then really, the practice begins from there to pay attention to the language that you're using, and then seeing in that moment, if you can shift to start speaking in a more kind, honest and helpful way. So looking at i

Meet Ariel Kopac Ariel Kopac is a podcaster, professional speaker and business coach who focuses on mindset and limiting beliefs. As a Certified Myers-Briggs Practitioner, Certified Coach, and Certified Neuro-Linguistic Programming Practitioner, Ariel is equipped to dig in and help her clients to identify the mental and emotional roadblocks that are hindering their success. Her coaching practice (and her coaching philosophy) is Harness Your Hindrance. Why don't you share with us the meaning or philosophy behind the name of your coaching business Harness Your Hindrance? So Harness Your Hindrance is really the philosophy. The meaning is in the name. If you find the definitions of each of those words, what it really means is to take control and make use of whatever is holding you back. And that's really at the core of what I believe. That you can't always remove the barrier or the obstacle. You can't always eliminate it. But you can always take control and make use of it. Sometimes your greatest hindrance can

Meet David Splitgerber David is a franchise business owner who assists people in business ownership exploration through a discovery and education-based method, to help people to discover opportunities that are ideally suited for what they are seeking. David is on the Advisory board for PONG, an advisor for 40 Plus, and guest lectures at Marquette University on franchising. He is married and has coached their 2 boys in their sports for the last 15 years and is now retired from that endeavor. You're no longer the coach of sports, but you are a career ownership coach, what exactly is that? Something that most people don't, don't know exists. What I do is, I help people to explore, quite simply business ownership, and I specialize in the franchise and owners alliance end of things. And what I do is help people to explore. And what that means is first helping an individual get to know themselves. So it's a lot of conversations and meetings and assessments that I have individuals complete that we talk about to l

Meet Tommy Thompson Tommy Thompson is an accomplished entrepreneur, executive coach, and passionate teacher whose heart is to impact people for good and for God. After more than thirty years of owning and leading a wide variety of companies, Tommy is now an active blogger, executive coach, and consultant, while also leading a mentoring ministry at his church. You talk and write a lot about margin, can you tell us a little about what you mean about margin and why it's important? This is kind of become a cornerstone of almost how the lens that I look at all of life through these days and really for the last 30 years, and came out of a time in my life when I was completely overloaded running four businesses, volunteering at church on about five different angles, raising a family. And I was completely exhausted and overloaded and came across a book by Richard Swenson called “Margin”. And it began to just change my life. And he defines margin as the gap between our load and our limits. And my whole mind frame i

Meet Brandon Fong Brandon HATED growing up on the free lunch program at school... but growing up without financial resources taught him to be resourceful. Before the age of 25, Brandon wrote a book, ran the marketing for an education company with over 250,000 students, traveled to 23 different countries, and even did a $45,000 launch on his first online product. Today, he's on a mission to help 10,000 entrepreneurs build wealth through the power of connection while prioritizing their health and relationships. What's the number one mistake people make when trying to solve a problem in their life? I got this from Dan Sullivan, who I don't know if you're familiar with his content, but he's a fantastic thinker if you guys haven't heard of him, but he has this concept called who-not-how. And I think what happens as entrepreneurs specifically or in our daily lives to whenever we come up with a new goal, or a new challenge that we're facing, our first inclination is to ask ourselves, how can I solve this, right?