It's Time To Sell Podcast: Strategies For 21st Century Selling

Adam Lean is the Founder of The CFO Project, a business dedicated to helping small business owners have a financially healthy business by providing them their very own Chief Financial Officer. That way, they can focus more on what they do best while knowing that they are on the right track financially.

Steve Benson is the CEO and Founder of Badger Maps, the number one app for route planning and scheduling to help outside sales reps save up to 10 hours every week in busy work. Prior to Badger Maps, Steve worked in sales at IBM and HP, and also worked as Regional Sales Manager at Google.

Judy Weintraub is the Founder and President of SkillBites, a company she started to help entrepreneurs get known for their expertise and help their sales performance by becoming published authors.

Kathryn Binkley is a business strategist and coach who help women entrepreneurs to build wildly successful online businesses. Before becoming a coach, Kathryn graduated with a degree in BA Psychology and started working for a marketing agency for nearly a decade. As a market expert, she helped businesses figure out where to best invest their marketing dollars, and now, she helps women entrepreneurs grow in the business that they love.

Rivers Corbett is a serial entrepreneur, TedX speaker, entrepreneur in residence in New Brunswick, video author of 13 Fears of Entrepreneurs, host of the Startup Canada Podcast, and co-founder of GoForth Garage for entrepreneurs. Rivers help entrepreneurs succeed by helping them understand and implement the right formula for building an epic business.

Jason Linett is an expert at helping organizations and the people within them create powerful change and sharpen their strategies. As a speaker, author, and hypnotist, Jason has put in more than fifteen years of professional study and on-the-job experience tracking how top performers in many industries achieve astounding results.

Madeleine Lambert is the co-founder of Content Refined, a fast growing content marketing company that provides cutting-edge online content for affiliate marketers, e-commerce businesses and SaaS companies. If you want to learn more about how you can use content to distinguish yourself online, check out the full episode!

Matt Watson is the founder of Stackify and FullScale.io. He is a software engineer and entrepreneur who likes solving problems with technology. Before Stackify, he founded VinSolutions and then sold it to AutoTrader.com in May 2011 for $150 MM. There’s a lot of things to learn about content marketing and sales strategies in this episode, so go check it out!

Based in Northern California, Krista Mashore sold 69 homes in her first year and has personally sold well over 100 homes every year since. On track to sell 200 homes this year, Krista also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies you can't learn from any other trainer or coach out there. Krista has recently been recognized in "Top Agent Magazine" as one of the leading agents in California, as well as by the Wall Street Journal in the Top 1% of Realtors Nationwide.

Jon Gillham is the CEO and Founder of Adbank, a powerful online ad platform built on Ethereum to remove costly middlemen & dramatically reduce the $50 billion problem of ad fraud using advanced AI technology. By using the Adbank platform, publishers can get paid more for their content while charging advertisers less and creating a transparent ecosystem that benefits all key stakeholders in the industry. Existing ad platforms will be able to access cutting edge anti-fraud AI tools through Adbank’s API and powered with ADB tokens.

Today is going to be a solo episode. Now, I have been working with a client and we’ve been trying to get in the door of some new clients. I spent the last couple of weeks doing a little bit of research and practical application. We are wanting to get in the door of new prospects and I thought of recording a short episode to share with you these ideas, ideas we have been deploying based on our research and practical application.

Larry Levine is the international best-selling author of Selling From the Heart and the co-host of the Selling From the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional. Now Larry coaches B2B sales professionals to do what he did. Since 2015 Larry has coached both quota-busting tenured reps and green millennials just beginning their careers. Both appreciate the practical nature of his coaching.

Zach Messler is a product marketing guy at heart. For twenty years, he has been into product marketing, sales and product messaging for B2B tech. He left his corporate career over a year ago to pursue his passion for effective communication towards efficient marketing. Now, he helps entrepreneurs with their messaging, to know what to say and how to say it so that they make a bigger impact on the world, and a bigger impact on their wallets.

Our episode for today is going to be short and sweet. A lot of things have been going on in the past few weeks and I thought I’d share it with all of you. Rewinding the tape: what I did before. Going broad in your business. Last November, I made the big leap of faith and left my safe secure job working with one of the larger companies in the world – a multinational advisory firm. Prior to that I had launched my book, launched my podcast, grew a little bit of a following by delivering value and just putting myself out there in a very genuine and authentic way. I shared stories, tips and tactics that are pretty well-focused on sales, and growing business through human-to-human sales techniques. At a certain point last year, I felt an ache in my stomach and I really wanted to jump out and do something on a full-time basis. So I took the leap of faith and in late November I finished my last day in KPMG and went out on my own. Where I Am Today: Consulting and Speaking Engagements I have a good group of customers a

A good business flourishes on a healthy mindset that you will reap what you sow.   Today’s guest is Ellen Rogin, CPA, CFP, a renowned speaker, money expert, NY Times’ Best- selling author and Abundance Activist. Ellen combines her financial expertise and creativity in motivating people to shift their viewpoints that businesses grow when it starts to create generous opportunities to make a greater positive impact. Her books had helped a lot of business owners develop strong “financial belief management skills” to be a rock star not only in growing their business, but also giving back to the community and inspire others. In this episode, we talk about The importance of generosity as a business core the science and effects of giving The ways she incorporated generosity in personal and business matters If you’re a business owner who’s ready to grow and make a positive impact, I recommend you tune in.   Generosity As a Core Value People were hanging on so tightly to what they had, so afraid they weren’t going to

It’s not just about telling a great story – it’s about telling the right story. Today’s guest is Dom Cappuccilli, CEO and Founder of The Clean Sell. Dom combines the power of a trained storyteller with the real-world experience of an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller. His consulting firm has helped hundreds of entrepreneurs to not only tell a better sales story, but also built many of their sales efforts from the ground up. FULL BIO: https://www.thecleansell.com/about-us/ In this episode, we talk about his journey from storytelling to sales the myth of the superhero salesperson the story you should be telling, and the right time to scale up. If you’re a business owner who’s ready to scale your business, I recommend you tune in. Scaling Somebody starts a company because they see a problem in the market that they have a unique ability to solve and they understand the industry. Usually they are technical or a subject matter expert in that. That is t

Trustworthiness is a skill that can be learned. There are 8 principles at the heart of a customer’s decision to trust a company. Saying that, I will give you a caveat, for business leaders especially, customers don’t buy from companies they buy from people, so that is really important. -Natalie Doyle Oldield The research I have done and validated over 7 years of testing through the scientific process in academia shows that there are 8 principles and when you learn these 8 principles and learn how to apply them in your business you will build trust, manage, or protect the trust you have with your customers. Today's guest is Natalie Doyle Oldfield. She is a trust authority, consultant and keynote speaker who works with companies to grow their business and build customer loyalty and trust. A former Chief Marketing Officer, she is the author of THE POWER OF TRUST: How Top Companies Build, Manage and Protect It, and creator of The Client Trust Index ™ and the online Becoming a Trusted Advisor program. Natalie wa

Cultural competency opens a lot of doors. “Most people don’t have the insight to step into somebody else’s frame of reference to look through their eyes, which means companies and entrepreneurs who want to build a successful business will really have to learn the different skills cultural competencies that can open the doors for them.” - Dr. Richard Nongard Relationships are built on something shared between two people – maybe a hobby, a favorite sports team, the school they graduated from, or a vision. And when it comes to sales, relationship-building is so much easier than prospecting. Today’s guest is Dr. Richard Nongard. Richard is an expert in business leadership and business psychology. He started out in car sales in the early 1980's and parlayed his sales experience into leadership experience by moving on as an entrepreneur and executive in both the healthcare and educational sectors. He is a licensed psychotherapist who views his training in counseling as a degree in "problem-solving". Richard is a s

The new gets old, and the old is new again. That’s just how the world works. Gone are the days of the door-to-door salesman. We don’t need to leave our offices anymore to get a potential customer into a sales conversation. We now have a myriad of communication tools at our disposal – email, social media, text...even chatbots. But you know what’s really effective? Face-to-face conversations. After exploring the world of email marketing and online selling, I found that nothing works as well as calling up a client for coffee, or treating them to dinner. Today’s guest is Brandon Bruce, COO and Co-founder at Cirrus Insight, a plugin for Gmail and Outlook for sales people. It's an all-in-one sales productivity platform with world-class Salesforce integration. 250,000 people use Cirrus Insight and its sister products Attach.io and Assistant.to to work faster and smarter from the inbox and calendar. In just six years, Brandon has helped Cirrus Insight grow to to $12m in annual revenue, 58 employees, and #41 on the I

“Video is one of the most compelling and impactful ways to capture that more authentic version of a brand.” – Jason Hsiao, Animoto   Curious about how to use video effectively to market your business? Hit that play button right away. Today’s guest is Jason Hsiao, Chief Video Officer & Co-Founder of Animoto. Animoto is an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. FULL BIO: https://www.linkedin.com/in/jasonhsiao/ In this episode, we talk about how Animoto started, niching down, how to be customer-centric, video as a sales tool, video as a marketing tool, how to use video to build relationships, why you should be using video to promote your business, and a lot more. If you read my show notes, I often say “there’s a lot to learn from this episode, so stick arou