Team Building Podcast

To get ahead and stay at the top in real estate, we have to offer our clients a phenomenal service. What should we be providing our clients with? If we’re considering a concierge, what does the service include? On this episode, Marissa Boyle and Alison Alston of Lodestone at Costello Real Estate and Investments share why they’ve hired a concierge for their team. Takeaways + Tactics Offer clients more value by providing a service most teams don’t have: a concierge. A concierge should go above and beyond - from picking up laundry to registering a client’s children at school in the new neighborhood. Put the clients’ experience at the forefront. Concierge services are expensive but will take our businesses into the future.   A concierge service is a high expense, but a worthwhile one. By offering our clients an exceptional service like a concierge, we elevate our businesses and ensure we bring in referrals for years to come. Customer experience is vital for success, so let’s provide the best offerings we can.

When we’re building teams, recruiting top talent is important - but so is finding people who fit seamlessly into our company’s culture. Does that mean we should be looking to hire like-minded people like our friends? What do we do if we find our recruits aren’t reflecting the qualities we would like to see? On this episode, top producer at the number one team in Indianapolis, Meighan Wise shares how we can build our dream teams. Takeaways + Tactics Be wary of hiring friends. We may have a lot in common with them socially, but that doesn’t mean they’re the best fit for our company’s culture. Be what we want to attract. If our agents aren’t shaping up, we need to look at ourselves and see what we’re doing to attract the wrong recruits. Make culture a priority when hiring. Our current agents should never feel that they need to change their behavior to get along with new recruits. Hiring people who fit into our team’s culture is vital for success. It’s important that we hire great cultural fits, because we sho

To take our businesses to the next level, we have to build and nurture teams of talented agents. How can we recruit great talent that will ultimately allow us to step out of some roles? What role does training play in growing our businesses, and what value can we offer agents to ensure they stay on our teams? On this episode, team owner at Lincoln Select Real Estate Group, Matt Mick shares how he used the three pillars of growth to boost his business. Takeaways + Tactics Recruiting talent is vital when growing a business. If we’re not good at recruiting by ourselves, we should partner up with people who can connect well with recruits. Training should always be prioritized. Ensure agents are constantly learning as they go by providing them with access to educational resources and training sessions. Retain talent by offering value. To keep agents on our teams, hire a transaction coordinator and an ISA to assist them. Teams are the cornerstone of successful brokerages, so it’s important that we hire the best a

Hosting events is a great way for us to generate leads and increase our spheres of influence. What mistakes are we making when throwing events, and how many functions should we be hosting every year? How can we use appreciation parties to benefit not only us, but our partners as well? On this episode, author, speaker and entrepreneur Michael Maher shares why we need to host more events, more frequently. Takeaways + Tactics One of the biggest mistakes we make is not hosting events at all. We should be hosting parties for our clients; prospective and existing alike. Hosting just one function is not enough. To gain momentum and keep our clients’ attention, we should aim to host 3-4 events every year. There are opportunities for networking in client appreciation parties where our lenders, warranty and inspection partners are present. Both we and our partners can gain referrals from successful events. To generate excitement around our businesses, we need to offer our clients and target market something special.

Often the reason we’re not seeing major results in our businesses is because we don’t know the steps we should be taking to get to the next point. If we want to maximize our success, we need to use methods that pay attention to multiple areas. Why is culture such an important element of our businesses? How should we approach lead generation and conversion in order to maximize our success? On this episode, we learn how the CLASS method can take us from 70 deals a year to 700 a year. Takeaways + Tactics Invest in your team and create a great company culture. By helping our agents on their journeys, we can retain top talent and get more business. Find a CRM that works, and don’t focus on cost. While top CRMs like Boomtown may be more expensive, the results we’ll see are definitely worth it. When converting leads, treat them all the same way. Conversion doesn’t apply to internet leads any more than it does to prospecting or sphere leads. At the start of the episode, we heard about the importance of mindset and

A lot of broker owners struggle to see their businesses overcome stagnation. How can we grow our teams - and our businesses - faster? How can we recruit the best talent possible for every role in our businesses, and can we use social media to boost our results? On this episode, real estate educator and broker owner, Mike Mazyck shares the 3 pillars of successful growth.   Takeaways + Tactics Hire the right leadership. One bad egg can have devastating effects on our businesses - especially if that bad egg is in a leadership role. Share video content through social media everyday. By offering free content that highlights our core values, we can recruit those whose core purposes match ours. Consider gamification. Offering incentives for agents to recruit in a fun way makes goals more achievable.     At the start of the episode, we discussed why it’s so important to foster great teams - no matter the size of our brokerages. We explained that without team dynamics in place, brokerages will fail to stay relevant

Real estate investment is a great way to create a passive income, but there are so many investment strategies that choosing the best strategy can be overwhelming. What different types of investment should we consider? Which is the best option, and how can we determine the most relevant strategy for our needs and abilities? On this jam-packed episode, co-owner of Dynamic Properties, Clint Bartlett shares the best strategies for real estate investment. Takeaways + Tactics Entry-level investors should consider wholesaling: acquire a property under contract and reassign it to the end buyer - then charge an assignment fee. When flipping properties, keep renovations minimal. Investors might also opt for ‘wholetailing’- cleaning up properties for under $1,000 before listing them. Holding the right properties in great neighborhoods and using them as rentals should be our end goal. At the start of the episode, we discussed why real estate investing is effective for creating passive wealth. We also discussed w

As business owners, we want to be able to scale our operations so we aren’t forced to stay in the day-to-day. How can we create systems that allow us to train and lead our team with less time and effort? How can we uplift our internal leaders in the process? How can we ensure accountability of our agents? On this episode, Success Manager and ERS Elite Coach Andy Kueny explains how video recordings of training sessions and subject matter experts can be used to scale our teams. Takeaways + Tactics Anything that forms a part of the process in our business should be documented through video. These videos can be easily shared with the rest of our team for years to come. Have full-time agents record trainings of their own. This not only leverages their time, but also raises them up as subject matter experts.   For accountability, quiz team members on the content of the videos.   With so much technology at our fingertips, there’s no reason we shouldn’t be leveraging our time and knowledge. Take advantage of platf

To transition from business owner to CEO, we need to put certain pieces in place. What steps did we put in place to go from 70 to 700 deals a year in 6 years? What steps can any real estate team owner replicate in their own business? On this episode, we talk about the 4 things we need to build and scale a dominant real estate team. Takeaways + Tactics The number one thing that will attract new agents is leads. If we create a good enough incentive for them to work the leads, that can allow us to earn money while easing ourselves out of production. The national average of internet lead conversion is less than 1%, but any team can raise their lead conversion to 2-3%. They key is installing the right systems. Inspect what you expect. Agents needs regular communication, support and accountability before we can expect them to work any leads correctly. Teach agents to treat leads from all sources with the same level of care and follow up - even referrals from family and friends.   Growing a successful and dominant

A lot of people are hesitant to invest money because of the perceived uncertainty. Where can we invest without putting ourselves at risk? How can we get started with real estate investing? On this episode, Kristy Moore of Local Expert Realty in Washington D.C. shares how she brought her business back to the top after losing everything.   Takeaways + Tactics Invest money in real estate. If we buy property today, with 2019 money, in a few year’s time it will be worth more. If we don’t want to sell our assets, we should follow the BRRR strategy- Buy, Renovate, Refinance, Repeat. This is a great option, as refinancing has no tax implications.   We can educate ourselves on real estate investing and join a community of investors. There are so many ways to learn about strategies online and in local communities in every market. At the start of the episode, Kristy explained her hiring process and shared what her current team looks like. She also explained that her business is in the early stages of scaling again, so

Not all agents want to be independent contractors and would rather have the stability and support that comes with being employed, and this might require structuring a team in a non-standard way. How should we structure this type of team? How can we make sure our employees are producing enough return? How can we motivate our employees to stay when they become top producers? In this episode, Kay Houghton discusses how we can manage and retain a successful team of employed agents by offering security, training and incentives, and shares what she did to get to $70 million in just three years. Takeaways + Tactics When we give people job security and the incentive to earn bonuses when they produce more, they’re happier at work, our retention rates are higher and people work harder to earn those bonuses. When we run our company like an actual business with employees, we need to make sure that our people are producing otherwise we’re losing money. By giving our employees the training and support they need to generat

Most Real Estate team leaders would agree that there’s a significant shortage of agents in the market. How can we hire more team members to ensure we keep up with the high number of leads? What’s the best way to approach the recruitment process? On this episode, interview expert and Bestselling author, John Pyke shares his insights on recruiting more effectively.   Takeaways + Tactics Stop relying on the face-to-face interview so much. While meeting someone in person is helpful in assessing their values and personality, the information we’ll get is only surface-level. The interview is merely the tip of the iceberg. Look for sales DNA. Research has shown that some people’s brains are hardwired in a way that benefits sales. For those who don’t have the DNA, no amount of training will push them to become top producers. Recruit existing agents who are already licensed. As soon as an agent has the foundation, they’ll be more easily molded by any training you provide.   There is no shortage of leads at the moment,

It’s always great to hear success stories, but sometimes it’s the stories about failure that make the biggest impact in our lives. How should you approach the recruitment process? What do you need to know about working with family? On this episode, I’m joined by Scott and Bryan Colemere to hear where they’ve gone wrong and how they’ve improved.   Takeaways + Tactics If you’re considering working with family, make sure you have a buy/sell agreement in place. In any business, it’s important to respect the time of your peers. Make sure you’re staying respectful of everyone you’re surrounded by. This applies when you work with family, as well. Never forget that your employees follow your lead in terms of behavior. If you’re late to meetings or seem disinterested, your team will base their behavior on that model.   At the start of the episode, Bryan and Scott shared some of the issues they’ve experienced in business from a family perspective. After explaining that they took each other for granted  a lot of the ti

Building a team from scratch sounds overwhelming, but it doesn’t need to be. How can you go about building the most effective team possible? What should you be looking for in the recruitment process, and how can you maintain a great team? On this episode, Matt Bohanon shares how he built his own team at Keller Williams and the tactics that led to his team's success.   Takeaways + Tactics   Focus on recruits with customer experience. It’s more important to find team members who know how to give great customer service than years of experience in the real estate industry. Have your staff write down every activity they do, and how long it takes them. From there, you can assess what should be done by a virtual assistant. Don’t forget the importance of a great company culture. While systems are what build your business, culture is what allows it to grow.   Starting a business with the CEO model can be a daunting task, but if you’re training a talented team of recruits, you can see great results. Take your busines

A lot of agents are comfortable staying in the single-family sector, but a significant number want to grow out of that and don’t know how to. How can we scale our business? How can we manage numerous projects effectively? Should we be focusing our efforts on one area? In this episode, Greg Dickerson explains how we can build our business successfully, which sectors we should focus on, and what we need to be careful of when doing so. Takeaways + Tactics When you have leverage with the right people and outsource the work, it will be easier to effectively manage, maintain and build numerous projects simultaneously. If we focus our efforts on one or two key areas, we’ll make more money faster. We do, however, need to utilize educational resources in order to do this successfully. If you are an agent trying to scale your business, the best way to start is to gain an understanding of investors, and then to find a real estate investor and become their agent.   On this episode we discussed how Greg Dickerson effecti

A lot of agents find themselves struggling to get past a certain point of success. How can you go further, and do it faster? To be successful in your field, who should you be networking with? On this episode, Andy Kueny and I share how to Mastermind more effectively, and we discuss our upcoming event in Omaha.   Takeaways + Tactics Network with people in your industry. It’s good to know what your peers are doing. If you’re making mistakes, you’ll learn how to fix them. If you’re doing something right, you’ll get the validation you need. Make sure you’re networking with the right people. This doesn’t mean you have to stick within your industry. Doctors, lawyers and other business owners will have valuable insights. Get out of your comfort zone. To experience growth, you have to try new things and get out of your box.   We also learned: How to approach industry leaders for guidance Why masterminds should have a thought leader- but also allow everyone a space to speak The core pillars for growth Growth

As agents, we need to consistently maintain valuable relationships with our clients. How can we bring more value to people who have bought homes with us? How does Homebot benefit agents and loan officers? How can Homebot help us engage and empower our client base? In this episode, Nina Hein shares how the Homebot platform brings more value to our clients and helps us manage our business.   Takeaways + Tactics When we provide our clients with the tools and information that is specific to them, they find value in us. This eliminates the need for them to look elsewhere for help. Most homeowners don’t know how to manage their home because they are intimidated by the financial conversation around it. By providing valuable data specific to their property, we can empower them and help them build their equity. Empower clients to make the right decisions about when and how to put money in and take money out of their property.   We can generate better engagement with homeowners when we give them data and information

As aspiring leaders in the real estate industry, there are many things we need to think about in terms of ourselves, our team, our business, our consumers and our market. What mindset do we need to have? How can we support our continual growth? How can we develop a good company culture? What systems and strategies can we use to help us grow? In this episode, Ryan O’Neill talks about his growth and experiences as a team leader, and what we need to do in order to have a team that feels valued and adds value. Takeaways + Tactics One of the first things we have to determine as a team leader is what’s valuable to agents in our market. We need to develop and structure our organization so that we can give support that is legitimate and helpful. Building anything meaningful requires a lot of effort. Rather than racing to get to where we want to be, we should be working slowly and steadily. Always try to look at value from the consumer’s perspective. What may seem valuable to you is not always valuable to others. Whe

Millennials expect something a little different from previous generations when it comes to the work they do. What is the mindset of a millennial? What are their expectations and standards? How can we engage and retain millennials as employees? In this episode, Josh Cunningham explains how he built and implemented culture tools that helped with bringing in and retaining top millennial talent. Takeaways + Tactics We need to be purposeful about our company culture and the time we spend at work. If we create a space where people feel recognized and motivated, we will be able to better retain and engage millennial employees. Professional environments should encourage us to constantly improve ourselves. We shouldn’t just be clocking in, clocking out, and getting a paycheck. Instead, we should be clocking in, improving ourselves, and clocking out a different person to when we started the day. If our business relies on part-time workers, we need to establish that working at our organization is not just another holi

For years, we've been hearing business owners say they're struggling to retain their teams. How can you make sure you don’t have that problem? What incentives and benefits should you be offering? On this episode, we discuss how you can offer value to your team and retain your talent. Takeaways + Tactics Your business should be the vehicle for your team members that allows them to make more money, while using less time and energy. Make sure you’re offering value to your team members. Bring more value to your talent than any other brokerage would be able to. When agents mention that they want to leave, be sure to remind them of the value you offer. Make sure they know what they would be giving up. At the start of the episode, I discuss how so many agents across the country are struggling to retain their talent. Some agents struggle to retain because, while they attract the right people, they aren't offering enough value for them to stay. Many agents are also doing themselves a disservice by not investing in