Synopsis
Jeff Cohn and his team conduct in-depth video masterminds with the team leaders, mega-agents, Ops Managers and Marketing Directors of the top real estate teams around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant team.
Episodes
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Why You Need to be Intentional in Every Area of Your Life w/Aaron West
26/04/2019 Duration: 33minThere are so many distractions in the world that it can be easy for business owners to feel overwhelmed when scaling their businesses. How can you prevent yourself from being overwhelmed, and start creating a business that will last? Can you apply the same tactics for success in all areas of your life? On this episode, I talk with the owner of The West Experience Real Estate Group, Aaron West, to hear how he’s become successful with his business, family and health. Takeaways + Tactics Create ‘black-and-white’ commitments. Don’t allow for any gray areas when setting goals. Get out of your comfort zone. You’re not growing if you’re not in the pain zone. Stop putting time pressures on yourself. There is no ‘right’ time to achieve your goals. At the start of the episode, Aaron explained how the lessons he learned while completing a triathlon helped him in his business. Aaron then went on to share how he approaches family life, and why you need to be intentional in everything you do. We also learned: Why ste
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How to Get Massive Leverage w/Gary Boomershine
12/04/2019 Duration: 25minSuccessful real estate professionals know that there are a lot of factors that go into scaling a business. What should you be focusing on to make sure you get massive leverage? Which tasks should you be leveraging to other people? On this episode, I talk with real estate investor and founder of REIVault, Gary Boomershine, who shares stellar advice for taking a real estate business to the next level. Takeaways + Tactics If you want to build your business, it’s crucial that you use other people’s time instead of your own. Give sellers the option of selling their home at the ‘investors price’. While it’s lower than what they’d get for a traditional listing, share the benefits of selling at the investors price. Create an integrated, shared marketing team. Streamlining the process allows you to offer great value to clients at lower rates. Teams are extremely important in real estate, so make sure you’re building them effectively. Build teams that can handle marketing across various platforms, and through a num
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Business Models of the Future
28/03/2019 Duration: 20minWe’ve all been told that teams will become the biggest players in real estate in the near future. With such an emphasis on building teams, how can you make sure yours stands out from the crowd? Which model should you be following to stay ahead of your competitors? On this episode, we discuss the importance of blended approaches to business. Takeaways + Tactics Your model should blend traditional real estate with investments. Don’t separate the two. Hire an appraiser for your team and have them shoot videos of their findings. This will attract investors. Empower your agents by offering to buy properties from your clients. By doing this, your agents and your business are bringing a unique service that sets you apart. To be successful in real estate, you need to blend approaches. Doing this will ensure you have two ways to capitalize in your business. This will be especially helpful when the market shifts. Make sure you start building a blended system like this as soon as possible, so you can stay ah
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How to Find Money for Investing Deals & Why It’s Easier Than You Think w/Chris Naugle
15/03/2019 Duration: 23minWhen it comes to investing in real estate, many people are discouraged by a lack of available money. How can you overcome this perceived barrier? Is there money out there that you just haven’t found yet? Where can you start looking for it? On this episode, I talk with Chris Naugle, star of Risky Builders and the CEO of Flipout Academy, about finding and accessing money for real estate investing. Takeaways + Tactics Opt to invest in single-family, rather than multi-family units. By doing this, if you ever need to sell a property, you won’t lose all your investments at once. Stop approaching banks for funding. Instead, raise money from private sources. There are ways to keep doing business even when the market is unfavorable. Structure your outreach to attract a range of clients. Much of what we think we know about money is completely false. We’ve been raised to believe that money is in short supply, and that only certain gatekeepers have access to it. The great news is, that’s not true. There is an
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Building the Best Team Based on Personality Types w/Matt Cavanaugh
01/03/2019 Duration: 26minWe often talk about the importance of teams in your business. What makes them so vital? How can you make the most of your team once you’ve got one in place? How can looking at personality types help you craft an effective team? On this episode, Omaha’s Elite Real Estate Systems Success Manager, Andy Kueny, compares notes with Matt Cavanaugh of Team Cavanaugh Real Estate. We talk about building a dream team based on people’s personalities. Takeaways + Tactics You need to build a team to build a business. In turn, you’ll stop being another cog in the machinery that is the real estate industry. Build a team supportive of individual interests. By doing this, you’ll maximize the time and energy everyone spends on tasks. Personality tests allow you to assign tasks to people based on what they are likely to be good at. Don’t waste time assigning tasks to someone who would never be able to complete them. The key to having a productive and successful team lies in your ability to assemble one effectively. P
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How to Compartmentalize & Delegate On Our Teams w/Jim Keaty
21/02/2019 Duration: 49minAs a business owner, your team is one of your most important assets. How can you organize your team to make sure they’re doing their best and maximizing your company’s overall success? What can you do to ensure you’re training a team of leaders, and not just employees who are reliant on you? On this episode, I talk with Jim Keaty of Keaty Real Estate about how he’s achieved his fantastic results, and we compare notes on how to organize highly successful teams. Takeaways + Tactics The entry-level category should be salaried to ensure the agents are working for you, and not just commission they may be happy to forfeit at times. Encourage your team to meet with everyone they can, even those not interested in selling right away. By offering property evaluations far in advance, then can build a relationship with a future prospective client. Offer training to your team throughout their employment with you. Your goal should be to create new leaders with as much expertise as possible.. Dividing your team i
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How Teams Can Take Your Business to New Heights w/Rob Ellerman
07/02/2019 Duration: 26minFor business owners, consistent growth is an expected goal. How can we ensure that becomes a reality for our companies? What must we do to ensure that our business continues to thrive without adding more work to our own schedules? On this episode, we talk with Rob Ellerman who shares insights on how he has built a successful team and what it’s done for his business. Takeaways From This Episode Build a team and continue to grow it by training new agents. Never stop marketing your services. Even in times of recession, people are buying and selling property. Make sure you’re the agent they come to. Aim to be involved in more than one area of real estate. Start as an agent, and then own rentals and flip houses. There are so many opportunities. The real estate industry is filled to the brim with opportunities, and it would be a shame not to take them. Start by developing a team and you’ll open up more time for yourself to explore new prospects and find more success. Work with the intent
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How to Leverage Technology and The Power of the Internet w/Gino Blefari
18/01/2019 Duration: 16minInternet-based communications are often hailed as a massive opportunity for businesses, regardless of industry. Yet, a lot of people view the internet as a place to strictly promote business, rather than actively conduct it. How can real estate entrepreneurs use technology in a way that will reap tangible rewards? What advantages does the internet have to offer for real estate? On this episode, I talk with Gino Blefari on his own podcast as we discuss these questions. "Treat your client like you treat your family." -Jeff Cohn Takeaways + Tactics - The best approach to a growing business is a combination of learning and implementing. The two should never be mutually exclusive, and you should always feel like you need to do more of both. - Invest in online marketing. Social media and internet advertising are here to stay. - Establishing relationships is important when learning. It’s valuable to be able to phone a friend when you need advice. Appealing to a growing market is one of the most powerful things we c
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Goal Setting, Metrics & Accountability for Team Leaders & Owners w/Brian Charlesworth
11/01/2019 Duration: 36minThe success of a real estate team is tied closely to how well you track your numbers, but that’s not easy to do when all your information is on different platforms. How can Sisu be used to bring all the information together to track everything in your business? How can this make us better leaders? What are some of the problems in the current system that led today's guest to pursue new solutions? On this episode, Sisu founder and CEO, Brian Charlesworth shares how to use Sisu for better tracking, motivation, and having a bird’s eye view of the whole business. Takeaways + Tactics Tracking numbers frequently improves results. With Sisu, you can easily track the number of closes an agent needs to make in order to meet their income goals. While you can’t eliminate a transaction coordinator, the right tracking system will make their job a lot easier. At the start of the show, Brian shared on his background and how he came to build Sisu. Next we talked about where most CRMs have fallen short in providing inf
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How to Be More Efficient & Effective in Your Health, Marriage, & Use of Your Time w/Josh Smith
03/01/2019 Duration: 49minAs hard-charging entrepreneurs, it can be easy to focus so much on our business that we neglect our personal lives. What can we do to improve our marriages and relationships with our kids? Why is it so important for us to focus on our health and be consistent? What are some apps and tech tools we can use to be more efficient? On this episode, Josh Smith joins us to discuss the behaviors, disciplines, and actions that can help us have success in all areas of our lives. Takeaways + Tactics With the commission suppression coming in the industry, we have to do more volume— and that means means being more efficient. Do a DISC test with your partner and learn their love language. It will make it easier for you to understand each other. Have a designated time window to discuss concerns in your relationship so that it’s not a daily thing where you are dwelling on issues all the time. When it comes to your health, be consistent. However, if you fail and have a moment of weakness, don’t use it as an excuse to kee
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High Level Goal Setting for 2019
28/12/2018 Duration: 16minMany leaders don’t know how to lead when it comes to effective goal setting. Do we set goals based on where we want to go, or based on where our people want to go? How do we help people go towards what they want with systems and models in our business? What can we do as leaders to help our people become hardwired for success? On this episode, we talk about how leaders can help set goals for people on their team and provide the tools to turn those goals into achievements. Takeaways + Tactics The emotions of our people are not hardwired for success so we have to help steer them and celebrate success. Our job as leaders is to deliver the vehicle that allows our people to achieve their dreams. If anything in your life isn’t contributing to achieving what’s on your vision board, cut it out. The first step to achieving a goal is having the vision, and then inputting the data of what needs to be done to get them there. For real estate agents, it starts with the outbound call goal which feeds into the unit sale
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Running an Investment Business Parallel to Your Team w/Jennifer Spencer
14/12/2018 Duration: 39minFor most team leaders, the only path to more production is recruiting more agents to the team. However, we can use other vehicles to earn more money. How can an investment business that complements our team increase production and wealth without more work or more agents? How can the team and the investing side share resources in a sustainable way? What strategy can we use to get the most out of real estate investment? On this episode, Jennifer Spencer talks about doing more transactions without adding more people, investing in real estate, and creating more freedom in our lives. Takeaways + Tactics If you want a lead generation source in buyer’s agents, you have to hire high S-personalities. Excellent negotiators and relationship builders. If an organization grows by adding more people, it’s important to get the buy-in from the people who were already there. There has to be something in it for them. Aim for 50% leverage on investment properties because even if there’s a shift, you’re still covering your debt
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Doubling Your Agent Count: Training, Team Building & Recruiting w/Creig Northrop
06/12/2018 Duration: 40minIt takes a certain kind of team and leadership to do a billion dollars in sales, but that’s what Creig Northrop did at age 35. How does a team achieve such an amazing feat? How do we lead a team with a culture that puts talent at the center? What are the most important things to hold agents accountable to on a weekly, monthly and yearly basis? On this episode, we are joined by the Billion Dollar Agent, broker owner, and multiple team leader, Creig Northrop to discuss culture, leadership and accountability. "Knowledge is competence, competence is trust, trust is a sale." -Creig Northrop Takeaways + Tactics The “Apple Approach” to Real Estate: Build the systems that free your agents up to do nothing but sell. Run your team like a brokerage within a brokerage. It's critical to be a Player's Coach— staying in the trenches yourself so you can authentically coach your people. At the start of the show Craig talked about what it took to become a billion dollar agent, and his future goal of becoming a billion
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How to Use ISAs & VAs to Boost Your Business w/Adrienne Lally & Attilio Leonardi
15/11/2018 Duration: 23minMany team leaders hope to hide the issues in their businesses with virtual assistants and other solutions attempts. How does this doom any strategy to failure? How can we structure the leadership and team when we’re out of production? How can we build a team that runs itself? On this episode, team leaders Adrienne Lally and Attilio Leonardi share on their systems and how they use ISAs and VAs to enhance their business. Takeaways + Tactics Don’t be afraid of strategic partnerships. There will always be someone who knows more and someone who can help. If we prioritize internal accountability and build a team that can manage itself, it cuts down the burden on the leaders. ISAs and VAs won’t solve problems you already have in your business. They are an enhancement, not a solution. At the start of the show, Attilio and Adrienne shared how got started and began working together. Next they talked about how the business works with both of them out of production. They also shared on how they structure their leader
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How to Create a Culture of Consistent Production, Productivity & Accountability w/Dan Holt
09/11/2018 Duration: 20minWhen it comes to setting goals, most leaders set high ceilings that make it easy for people to get off track. How does setting a minimum requirement produce better results? What is the best industry to hire people from? How can we create a steady supply of talented recruits to our business? On this episode, Dan Holt shares on developing high levels of accountability, hiring strategically, and staying on track with goals. Takeaways + Tactics Goal setting and accountability: If you don’t set a floor and a minimum expectation that people commit to never to drop below, they will eventually get off track. Set goals for talent conversations. If we can have 100 conversations a year, we can find at least one talented person. If 4 people do that, that’s 400 conversations and 4 new talented hires. Pharmaceutical salespeople are great for careers in real estate because they do a lot of personality background analysis, and are typically high “I” and high “D”, and results-driven. At the start of the show, Dan share
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How Chuck Fazio Went from 10 Agents to 140, and Built a Culture Around Relationship-Building
02/11/2018 Duration: 25minThe success of our team depends on the systems we put in place. How do we manage a large team while keeping turnover rates low? What makes agents more likely to succeed in a team structure? What are the ways we can enable our agents to sell more homes? In this episode, Chuck Fazio talks about his journey from being almost broke to building a business that has $2 billion in production. If you work your database the right way, you are set in business. -Chuck Fazio Takeaways + Tactics We have to be capable of providing a work environment that gives agents all the reasons to stick with us. Supporting our agents or being available for questions goes a long way. This is especially true when many agents have experience in corporate real estate or corporate franchising where all the doors are shut. We can’t expect agents to do real estate like we do if we don’t teach them our methods in the first place. At the beginning of the episode, we talked about how being passionate attracts agents to our team and how impor
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Managing Energy & Building a Lifestyle Business w/Bettina Sastoque
25/10/2018 Duration: 26minMany of us are guilty of spending time on activities that don’t make us happy or give us more freedom, fulfillment or money. How do we begin to do away with those things and prioritize the right activities? How can we hold ourselves accountable? What do the world’s most successful and fulfilled people have in common? On this episode, Bettina Sastoque shares on the importance of having the right priorities in everything we do, and how that influences the results we get. If I prioritize where I put my energy, it gives me a lot of time to give back to the people I want to give back to— and that’s my family, friends and clients. -Bettina Sastoque Takeaways + Tactics Our families hold us accountable because the consequences hurt when we don’t do the things we’re supposed to. A vision board is too focused on the path of getting the thing, but a success board allows us to focus on the end result— which inspires action. If we dream small, the action processes will be small. If we dream big, the processes will be bi
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How Virtual Teams Are Redefining Leadership, Reach & Value w/Darryl Baskin
18/10/2018 Duration: 31minTraditional brokerages are lagging behind when it comes to providing value and the support that agents really need right now. How has this made teams more relevant? Why are so many companies hesitant to abandon the brick and mortar model, or even try a hybrid? How does the virtual model give us more opportunities to reach more people and scale? On this episode, Darryl Baskin shares on the evolution of real estate business models and how we can leverage the shift. "If we don’t adapt to the changes that are taking place in the real estate world right now with all the threats rocking the boat, we won’t survive." -Darryl Baskin Takeaways + Tactics The brokers who don’t know how to train agents in this new world of real estate are causing people to leave the business. There has been a drop in the value brokerages offer, and teams have stepped into this gap. The use of virtual offices and availability of livestream options has eliminated the cap of who we can reach and bring value to. The consumer is demand
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How to Build a Highly Focused & Productive Team w/Nicole Dufala
05/10/2018 Duration: 35minMany real estate teams are not selective enough in their hiring, and fail to properly invest in their people. This leads to low retention rates and other problems. How can we expand our hiring pool to find people who are good fits for our teams? What is the future of hiring in real estate going to look like? Why are people with an athletic background such great hires? On this episode, Nicole Dufala talks about building and managing the best systems, and plugging the right people into them. We love educating our agents, not just on traditional real estate. My goal is to make sure they are well-educated and are going to be in the business for a long time, making good money. -Nicole Dufala Takeaways + Tactics In the future, real estate teams are going to invest in recruiting people who match the culture in terms of personality and behavior instead of hiring just anybody with a real estate license. Athletes are great for real estate because they are coachable, have a great mindset, and they push through the pa
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How to Take Advantage of the Slow Season w/Byrd Bergeron
27/09/2018 Duration: 26minIn the winter, many agents give up prospecting and connecting with leads altogether. How do we keep the leads flowing when only a small percentage of people are looking for homes during this time of the year? Should the marketing message change during slow seasons? How can a roadmap for our agents help us avoid leaking money? In this episode, Byrd Bergeron shares how team leaders can take advantage of the slower season and holidays. If you wait until January to evaluate what you are doing, it’s too late. You are way behind the curve. -Byrd Bergeron Takeaways + Tactics Organic leads come more slowly during the winter, but if we constantly invest in paid leads, we’ll still get results. Our marketing message has to be different in the winter. Branding and adding value become more important. We have to keep in mind that the average incubation time for a lead is 6 months, so if we nurture people in the winter, we may prepare ourselves for a busier summer. Charity work is also a good tactic for connecting with li