Team Building Podcast

COVID-19 has dropped a massive question mark-shaped bomb on us all, so to ensure our businesses survive the pandemic, it’s vital we start adapting our strategies immediately. Do we need to stay productive while sheltered in place? How can we reach out to both buyers and sellers during this time? In this episode, Prashant Vanka and Danny Burgess of Doors Advisors Keller Williams share how to handle the question mark-shaped bomb that is COVID-19. Takeaways‌ ‌+‌ ‌Tactics‌ Stay disciplined and keep grinding. COVID-19 has divided us into two camps: productive and unproductive - if we want our businesses to thrive once this passes, we have to ensure we’re in the first group. Reach out to buyers from the past 5 years and let them know the houses they couldn’t close on at the time will be available to them now. Boost inventory by using Airbnb. In light of travel restrictions and uncertainty in the tourism industry, Airbnb owners will be extremely motivated sellers both now and in the immediate post-COVID-19 period. G

Building teams allows us to provide value across the board, so it’s important that as leaders, we know what we’re bringing to the table. When should we be formulating our unique value propositions? Are there any ‘right’ or ‘wrong’ ways to provide our agents and clients added value - and why do we have to make sure we let people know the services we provide? In this episode, founding members of EZ Sales Team, Greg Erlanger and Mike Zinicola share how to build a team that brings phenomenal value to clients and agents alike. Takeaways + Tactics Before starting a team, we have to come up with a unique value proposition that sets us apart from everyone in the industry. This value will be used to attract not only clients, but agents too. There are no wrong or right ways to run a team. The key to success lies in consistency: we have to do what we believe in and keep doing it to see great results. Make sure agents know what we bring to the table. If we’re bringing them insane value, we have to let them know. This can

The key to a successful business lies in effective systems, so it’s important we put the right ones in place. How can we simplify the organization of our teams? How can we reward our agents for great results, and what can we do to help them take their own business up a notch? In this episode, Broker/Owner at Better Homes and Gardens Real Estate Innovations, Misty Soldwisch shares how to put more effective team systems in place. Takeaways‌ ‌+‌ ‌Tactics‌ Leverage systems that simplify organization. Tools like Trello work wonders for any business. Categorize agents based on what they’ve achieved. By doing this, we not only motivate them to get to the next level, but ensure they feel valued for their contributions. Offer agents support. The best thing we can do as leaders is to provide our teams with the tools and systems to take their business to the next level. Guest‌ ‌Bio -‌ ‌ ‌ Misty Soldwisch is the ‌Broker/Owner at Better Homes and Gardens Real Estate Innovation. Licensed to sell real estate since 2000, M

To build successful brokerages, we need to focus on empowering our teams. What is a ‘team-erage’, and how can building one bring us great results? How should we be managing and distributing leads between our team members? On this episode, Founder of Matt Curtis Real Estate and host of the Double Your Real Estate Sales podcast, Matt Curtis shares how to build a successful team-erage. Takeaways + Tactics To see great results, consider building a ‘team-erage’. This is a team-oriented brokerage that depends on the value each individual team member brings to the table. A team-erage is most effective when agents are working leads brought in by the brokerage (instead of individuals). While agents should be allowed to work their own spheres, keep this to a minimum by offering plenty of brokerage leads. Motivate team members by distributing leads accordingly. The most attractive lead source is hand raiser leads - give these to the team members who put in the most work. Guest Bio- Matt Curtis is the Founder and Visio

The key to a successful real estate business lies in hiring top agents, so as team leaders and broker owners, we have to ensure we’re attracting the right people. Who should we be aiming to recruit, and how can we attract the right people for our company culture? What can we do to ensure more agents know about us? In this episode, co-founder of Recruiting Bridge, Adam Roach shares how to recruit top talent.  Takeaways + Tactics Have a good idea of the agent we want to recruit. We have to know what we’re looking for before we can go looking for it. Share company values. If we are open about our company culture, we’ll attract the type of people who will thrive in the workplace. Create an attractive environment. People are drawn in by a vibrant physical environment - so create a space that will attract recruits organically. Guest Bio- Adam Roach is an entrepreneur, and the co-founder of Recruiting Bridge - the only pipeline system used by Keller Williams team leaders and agents. Adam strongly believes the bes

The real estate market is always undergoing changes, so to keep up with the times we have to embrace new technologies. Which technologies should we be taking advantage of? How can we use virtual reality to our benefit and is it really something we should be investing in? In this episode, producer and 2019 co-host Matt Johnson joins us to discuss the possibilities for virtual reality use in real estate. Takeaways + Tactics Stay ahead of the curve. The future consumer will demand a virtual reality experience, so get involved in VR while it’s still under-utilized by other agents. Use VR to show buyers properties that haven’t been completed yet. Very few people can look at a swatch of flooring or finishes and visualize the finished product - use VR to help them visualize the finished property. To protect our commission percentage, we have to go the extra mile by offering a specialized service like VR. Don’t lose out on great results while trying to save money. At the start of this episode, we discussed why the

As we take our real estate business into the new decade, team leaders and owners must start adapting to suit the needs of our consumers and agents. What can we do to simplify the real estate space? What role will technology play in our industry? In this episode, we discuss some of the trends and how team leaders are adjusting. Takeaways + Tactics Start offering hybrid options to agents. The future agent will demand both virtual and physical work spaces. Neither clients, nor agents want to go through a long process. We must simplify by providing a one-stop solution for everyone involved. The consumer will demand technological advancements in the real estate space. So we must constantly learn and stay flexible to new innovations. Books mentioned: Millionaire Real Estate Agent by Gary Keller Millionaire Real Estate Investor by Gary Keller Shift: How top real estate agents tackle tough times by Gary Keller Flip: How to Find, Fix, and Sell Houses for Profit by Gary Keller, Clay Davis and Rick Villani HOLD: How

Many agents think lead conversion just applies to internet leads, but every single lead category we focus on requires a system and a nurture strategy. What percentage of your business should be internet leads? What does the first conversation with a lead need to be about if we want to convert at a high level? What are the 4 levels of leads based on quality? On this second part of our Big Picture 2020 webinar, we discuss the lead categories we need to be considering to convert at the highest level.

Having the right foundation that’s going to help us have success in our business primarily comes down to having clarity. What are the lead opportunities we can leverage? How can we make a 10X return on the market with internet leads? In this first training of 2020, we take a 10,000 ft view of where time should be spent within our organizations, from lead generation to lead conversion and sphere engagement.

As we move into a new decade, we have to start focusing on how we’ll take our businesses into the future. Who should we be looking to attract as agents, and how can we retain them once they join our teams? How can we ensure we grow alongside one another? On this episode, owner and broker at Courtney Valley Wide, Randy Courtney shares how to build and nurture the team of the future. Takeaways + Tactics Look for agents who want to achieve more and who are willing to be held accountable. Once we’ve attracted agents, we have to give them the resources to keep improving their skills. Offer continual training and empower agents to replicate our success. To retain top agents well into the future, we have to start offering them the choice of working virtually.   Guest Bio- Randy Courtney is the owner and broker at Courtney Valley Wide. He is a Premier Broker and recognized Best of Zillow agent. Originally from Indiana, Randy was licensed in 1986, and has been working full-time as a real estate professional every y

As we near the start of a new decade, it’s important for business owners and team leaders to take stock of their current positions and think about what the future holds. How can we get out of full-time commitments and start focusing on our ownership duties? Which activities should we distance ourselves from - and what should we be basing our decisions on? On this episode, owner of Full Sail Real Estate, Steve Satterlee shares how to make the jump from a full-time job to CEO. Takeaways + Tactics Decide what to be great at. It’s easy to be good at a range of activities, but to be truly great at something, we have to narrow down our focus. Base decisions to leave certain activities on personal fulfillment. The things we dedicate our time to should be what make us happiest. It can be difficult to narrow our scope and decide what to stop doing when we enjoy every activity. In this case, walk away from the more time-consuming activities. Guest Bio- Steve Satterlee is the owner of Full Sail Real Estate, a success

There are so many opportunities to get ahead if you’re willing to take the first step. How can you boost your business using social media while being active in your local community? What should you be sharing on your social platforms? On this episode, Brie Stephens, an award-winning Realtor from the Lake Life Realty Team at Keller Williams, shares advice on maximizing your social media content to reach your market. Takeaways + Tactics Use social media for your lead generation. Creating consistent content is key, so make sure you choose a few big platforms and post to them regularly. Connect with your local community online. You’re not only boosting local businesses by doing this, but benefitting from their customer base as well. Don’t shy away from sharing your personal life online. You and your team should be visible on all your platforms to make sure your audience has a personal connection. A few years ago, professionals were advised to avoid sharing their personal lives online for fear of not being take

A lot of entrepreneurs fail to scale their businesses because they believe the dangerous myths surrounding recruitment and stepping out of production. Is it true that to scale our business we must recruit more agents - and what is the overall cost to our business as a result of this growth? Once we get out of production, is it true that we should be removing ourselves completely from daily operations? On this episode, CEO of Beer Home Team, Dan Beer shares the 6 myths that hold us back from scaling. Takeaways + Tactics Stop obsessing over agent count. Too many entrepreneurs believe they need to take on a lot of agents to grow. That’s simply not true - or feasible - in the early stages. For a business to grow, everyone in the team needs to grow. We have to keep offering team members value as we expand. Don’t believe the myth that getting out of production means no more involvement. As leaders, we have to continue leading our teams. Guest Bio- Daniel Beer is the CEO and Owner of Beer Home Team, the top produc

While the ‘broker shop’ would have us believe working from franchise hubs is the best way to get great results, satellite offices also offer amazing opportunities. Where should we be buying office space - and how can moving to a satellite office impact our company’s culture? Can operating from a secondary location allow us to do more within our communities? On this episode, founder of the Hermes Realty Group in Atlanta, Matt Hermes shares the benefits of satellite offices. Takeaways + Tactics Buy offices in local hotspots with lots of visibility. This makes it more likely for you to get walk-in customers from within the local market. Use a smaller space to entrench a stronger culture. By having a smaller space and team, we’re able to engage with agents and build a better team dynamic. Take advantage of the autonomy satellite offices provide. Having autonomy means we can host more events that strengthen our ties to the community. On this episode, we discussed how satellite offices can improve our relationsh

As we approach a new year and a new decade, we have to start gearing up for changes to the industry in general, and our businesses in particular. How can we maintain a high level as we enter the new decade? Should we be worrying about the move towards iBuyers, and how can we keep our clients interested in us as the market increasingly shifts towards online alternatives? On this episode, Broker/CEO at Medway Realty, Andrew Clark shares how we can take our businesses into an exciting future. Takeaways + Tactics Keep agents happy by allowing them to work from home. There are so many great ways to communicate virtually, there’s no need for them to come into an office. Stop worrying about iBuyers. When it comes to big investments like home ownership, consumers will continue to trust real agents with expertise in the industry. Use virtual methods for consumer interactions. Clients want convenience, so we should be offering them the choice to see homes and meet with us virtually. On this episode, we spoke about wh

Having a work-life balance is vital for holistic success, but not enough of us know where to begin to achieve that balance. How can we build businesses that allow us to pursue other interests and spend more time with our families? Is it possible to set boundaries with both clients and team members and still be successful? On this episode, co-host of The Boom Podcast and team leader at Ferris Property Group, Todd Ferris shares how to achieve a better work-life balance. Takeaways + Tactics When planning each day, start by scheduling the things we want to achieve. This makes it easier to accommodate every commitment we make, both work and family related. Set boundaries with clients. Most people will be understanding and respect our communicated business hours. Let them know your availability upfront and be mindful of your delivering on your commitments. Always try to create a great culture with both team members and clients. As business owners, we get to choose who we work with - so make sure your team respect

Building a business that spans multiple states is a dream for a lot of entrepreneurs, but it can be challenging if we service a relatively niche market. How can we ensure we benefit financially from the work of our out-of-state expansion teams? If we’re in a small niche, like recreational land, what systems should we be using? How can we effectively target our services to a smaller market segment? On this episode, Bryhn Craft of Midwest Land Group shares how to build a business that spans states, even in a small niche. Takeaways + Tactics A great way to ensure we benefit financially is to implement a referral fee. Build an internal referral system with an easy to understand commission structure. When expanding across the country, systems are vital. We need to ensure we have accurate, reliable systems in place so we can track success and replicate it. Niche areas need very targeted marketing. We need to find ways to capture the attention of our audiences and keep them interested. At the start of this episod

Creating video content for social media is vital for success, but agents are apprehensive because they don’t know what content is impactful. How can we gain a following online, and when we do, what content should we be consistently creating? Do we need to spend hours tackling the biggest issues in real estate, or is simplicity key? On this episode, CEO of Shelton Wilder Group at Compass, Shelton Wilder shares how to excel with video content. Takeaways + Tactics Consistency is key. If we want to gain a following on social media, we have to stay top of mind by constantly sharing quality content. Differentiation makes all the difference. By sharing meaningful content where no one else in our market currently is, we’re already setting ourselves apart from our competitors. Don’t overthink content. So often we hold ourselves back because we second guess what to share with our audience. Creating for social media doesn’t need to cause anxiety - in fact, simple topics are key. On this episode, we discussed why bran

Far too often, team leaders complain that their agents and staff are failing to deliver - but most of the time the root cause of poor performance is bad hiring practice. How can we start recruiting more effective agents for our teams? Is it enough to hire someone who is willing to perform a poorly-articulated role, or should we be looking for specific personality traits? On this episode, CEO of WizeHire, Jay Niblick shares why leaders need to be more active in the hiring process. Takeaways + Tactics Stop settling. Often, as leaders, we settle on hiring someone who is willing to do the job but may not be the best fit for the position. We need to start looking for talent, not just willing workers. Know what the position entails. CEOs need to narrow down what they’re looking for if they want to find the right talent for the job. Pay attention to personalities. DISC assessments unearth more about people’s skills, which can help us find the best possible candidate for a role. As leaders, it’s up to us to build

As businesses grow, the people in our teams often start wanting to go out on their own and make names for themselves - which can be frustrating. How can we build businesses that allow our team members to grow as much as they want, without putting any limitations on them? Is there a way for our businesses to keep seeing great results, while our agents continue to grow as individuals? In this episode, broker/owner at RE/MAX Nexus, Ron Rocz shares how to retain a great group of real estate professionals. Takeaways + Tactics The thought of agents leaving our businesses to branch out can be frustrating - unless we change our mindset. Start seeing growth as an opportunity for everyone to win. Sometimes a hybrid real estate model is needed to take our company forward. Allow agents to grow without limits, and adapt the business model along the way. Never underestimate the power of training and resources. If we offer our agents value, they’ll be more likely to stay with us even as they grow.   The thought of losin