Live From Nabshow 2017

With innovation in his DNA, and a history in television, interactive media and storyworlding, it was no surprise that Brian Seth Hurst would emerge as a leading pioneer, thought leader and producer in the burgeoning field of Virtual Reality and Immersive Storytelling. Most recently he is producer of “My Brother’s Keeper,” a cinematic VR narrative for PBS Digital Studios, which premiered on HTC Viveport at Sundance 2017 and was inspired by the PBS Civil War Drama, “Mercy Street.” It is the first live action VR film shot at 120fps and includes 180 framing and Bokeh inside the sphere as one of many innovations. It is the most widely distributed VR film to date. During the U.S. election season he served as a producer on Showtime’s “The Circus 360 Experience,” companion piece to the networks “The Circus- Inside the Greatest Political Show on Earth.”

Avidiel Cano is Director of Sales in North American and Latam for Sodyo.Sodyo's patented Color Vertex Point (CVP) technology is based on MagiColor codes that can be displayed on any platform and detected by smartphone cameras up to dozens of meters away. With its ability to convert every television screen, poster, sign or billboard into users digital action, Sodyo’s technology is by far, the strongest O2O link available.Avdiel is Co-Founder at Vidooya, a Video Content Marketing Application which helps savvy marketers take full advantage of their written content by allowing the conversion of articles, posts and pages into Engaging and High-Quality Videos, coupled with relevant and native video content distribution, which results in superior conversion rates and a much healthier Marketing ROI. Prior to Vidooya, Avdiel has worked for a few pretty exciting companies, ranging from start-ups to Fortune 500 companies, in the areas of Sales, Marketing, Project Management and Inbound Lead Generation. His career has ta

Aimee Helfand is Founder and CEO of FamiLeague, a leading family-focused digital video network that brings together an exciting roster of lifestyle influencers, celebrities, professional athletes and marquee brands to share positive experiences through original premium programming. Under her leadership, FamiLeague has developed original franchises and channel partnerships that have captured more than 250 million monthly views across all platforms and built a global community of 16 million subscribers. Helfand has more than 15 years of experience in producing and creating immersive content that focuses on a variety of storytelling and formats, having worked on blockbuster film franchises such as Mission Impossible, Harry Potter and Batman. She now brings her traditional Hollywood expertise to the growing digital landscape. Prior to FamiLeague she founded BabyLeague, one of the largest and most trusted digital resources for new parents and families globally, in response to her own need as a mom to quickly find

Adam Reno is the Chief Creative Officer @Vimby, and chats about their solutions on the Floor of the NABSHOW 2017. VIMBY is the world's largest content marketing studio, with deep roots in publishing, filmmaking and advertising. VIMBY has also reinvented the ability to produce and curate large volumes of performance-driven content at a significantly faster, high scale pace, all while maintaining brand integrity and commercial quality. Our massive talent network also offers unique access to neighborhood-level artists, producers, writers, casting, musicians, filmmakers and documentarians across the planet.

Witness The M.E.T. EffectThu. April 27| 11:00 AM - 11:45 AM | Advanced Advertising TheaterContent is experiencing a revolution with new formats, new business models and new audience behaviors. This collision is causing a cultural phenomenon fueled by hybrid solutions and boundless connectivity that's changing the very nature of how we live, work and play. Join this exciting session as we dig into a number of companies who are exploring new boundaries as media, entertainment and technology collide to cause The M.E.T. Effect℠.

A Deeper Dive Into Snapchat and BrandsWed. April 26| 1:00 PM - 1:45 PM | Advanced Advertising TheaterAs Snapchat continues its rapid growth, especially amongst the coveted teen demographic, brands are increasingly leveraging Snapchat campaigns as a part of their marketing mix. Brands are creating their own Snapchat content, and partnering with Snapchat influencers for branded content, account takeovers and more as the desire for real-time, "live" content becomes more and more prominent . Join our discussion with award-winning Snapchat influencers, agencies specializing in Snapchat branded integration, and brands as they discuss the keys to a successful campaign. We'll discuss how to create, develop, and execute a winning Snapchat campaign with influencers doing it every day. And yes, our moderator will wear Spectacles to spec-snap video during the panel.

The New Age of Influencer ContentWed. April 26| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt has been nearly 100 years since Proctor & Gamble found that new types of content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before….. Join this session as some of the powerhouses in the influencer and content space explore the usage, unique relationships and challenges of new audience engagement models based on the cultural phenomena of the 'influencer'.

The Podcast Influencer: The Advertiser's New OpportunityWed. April 26| 3:00 PM - 3:45 PM | Advanced Advertising TheaterThe podcast ad market is projected to crack $200 million in 2017, according to Bridge Media Research as major publishers, content creators and 'personalities' rush to get into the game. Why are brands finally investing and what's the story behind this ondemand audio explosion ? What are the tech platforms that are changing consumers behaviors and driving it's popularity? We'll talk to media companies and podcasters who are deep in the heart of this explosion. Featuring representatives from the largest podcasting companies in America, discover everything you need to know about the state of podcasting in 2017.

Disruption Ahead: AI Will Forever Alter the Advertising LandscapeTue. April 25| 3:00 PM - 3:45 PM | Advanced Advertising TheaterAI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.

The Art (and Science) of InAppAds: Cracking Big Brand BudgetsTue. April 25| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt's time to reimagine what's possible in advertising. This panel will discuss how industry innovators are redefining the art of the ad by exploring new technologies around: Contextual ad overlays that target niche audiences/individuals based on viewing data/habits; Skinning and targeting moments of engagement with relevant branding to increase ad inventory; and Rebranding of the entire video player by advertisers targeting specific audiences/demographics. Industry experts from both the technical and advertising sides of the business will offer opinions on where we are now, the next steps needed, and how content providers can position themselves

Advancing the Ad Creative and Seducing your Audience with the Power of TouchTue. April 25| 1:00 PM - 1:45 PM | Advanced Advertising TheaterWe are now entering a world where new content formats including mobile, 360 video and VR, are creating an opportunity for advertisers to driver deeper experiences with their brand. Knowing how to use the senses to tell the brand story in a way that involves the audience can make the difference in the overall impact on brand awareness and favorability. Enter haptics, which is any form of interaction involving touch. Touch not only shapes our perceptions of the things around us, but also how we feel and communicate information that cannot be communicated visually or audibly. In this panel, will discuss the advances around haptic technologies and how it's impacting advertising creative – and how it translates to screens, regardless of format or size, to shape how the consumer feels, as well as the importance of continually pushing the creative boundaries to more effectively d

Unlocking Revenue In A Data Enabled TV EcosystemMon. April 24| 3:00 PM - 3:45 PM | Advanced Advertising TheaterWe now live in an age where technology allows for greater audience understanding than ever before. By leveraging data, we can deliver advertising messages to segmented audiences that go far deeper than traditional age / gender targeting. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide listeners with actionable insights into the value of a data enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.

The Opportunities In Vertically-Focused NetworksMon. April 24| 11:00 AM - 11:45 AM | Advanced Advertising TheaterBringing together some of the most successful vertically-focused digital video networks, this panel will look at the power of hyper-focused niche content and examine how to make meaningful connections with a highly engaged audience. Learn how these companies tapped into their respective demographics and have built coveted communities within the super-platforms, as well as their own, through strong creator partnerships, innovative collaborations and unique brand experiences. Are advertisers embracing this opportunity? How can brands benefit? How to successfully collaborate to drive true value of content anywhere, anytime on screens of any size.

From the Frontlines: The State of Programmatic MediaMon. April 24| 1:00 PM - 1:45 PM | Advanced Advertising TheaterTwo pioneers instrumental in the advent of programmatic media will take the stage to hash out the current state of the technology, as well as discuss the advancements across digital, broadcast, mobile, TV and more. As the world's largest demand pool with access to millions of advertisers, DoubleClick (Google's programmatic platform) has exclusive insights into the trends shaping the industry. Chip Hall, Managing Director at DoubleClick and a leader of its platform relationships partners with Pete Kim, the CEO and co-founder of MightyHive, DoubleClick's first and largest certified marketing partner, to analyze and explore the current and future state of programmatic and how it is affecting today's media & advertising landscape.