It's Time To Sell Podcast: Strategies For 21st Century Selling

It's Time to Sell is back. Last August, I announced that I will be wrapping up the show to give way to Entrepreneur's Sales School, which was a daily podcast. 50 odd episodes later, I found myself getting burned out and realized that doing one show/day just wasn't sustainable. I decided to take some time off social media (except LinkedIn) and think about where I really wanted to go. After a few brainstorming sessions, I arrived at the conclusion that I really love the connections I've made through this podcast, and I want to continue doing the show. So here we are. Everything looks different, but it's still the same interview-style show where we can get to know and learn from successful entrepreneurs and sales professionals. For today's episode, our guest is Petra Foster. Now for some of you who do not know her, she's a client enrollment strategist. She works with service-based business owners, coaches and consultants and help them sell their premium packaged services (think >$3000) in six weeks or less.

“Do a call to action. Something powerful that would make them see more so that you now have the remaining 2,000 characters to expand upon who you are, what you do, and most importantly, how you can help people. You really want to focus on what’s in it for them.” For the final installment of the Get Known series, we have Viveka von Rosen. Viveka is co-founder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools

“We don’t really have to put a hashtag into everything. Years back, hashtags were the way to search and then Twitter made this change a couple of years ago where you can search without the hashtags.” This is the second to the last episode of the Get Known series, and today we have Madalyn Sklar. Madalyn is a marketing and branding expert with 21 years of experience, helping businesses exponentially grow their brand in an authentic and impactful way. Ranked #1 social media influencer in Houston, Madalyn is a real force to be reckoned with. She hosts the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat. In this episode we talk about tips and strategies on how to get started on Twitter, growing your audience, leveraging the platform for sales, and content marketing. There’s a lot of gold nuggets in this episode, so hit that play button below and enjoy! How to get started on Twitter “I think the biggest thing with Twitter is people get on there and think, ‘let me just post up and let me just p

“It’s almost like a catalyst for creating other content because it just keeps me active even though it’s only a ten-second piece of content, because it’s hard to sit down and write an article. Sometimes, you just don’t have it in you. You don’t have to write – voice. I have like 20 articles that are half-written. So it’s really almost like exercising your content and your creativity.” Today’s episode is Get Known on Snapchat with Bill Flannery. Bill is a Regional Business Development Manager at Bauscher Hepp, Inc., and an experienced food and beverage product marketing executive. Bill has shed some great light on how to use Snapchat for your business and your brand, how to repurpose content, how to find people to follow and a lot more. If you have any questions, feel free to drop them in the comments! How to get started on Snapchat You could go and seek out people. You could seek out people, find out – GaryVee has a snapcode. You could seek out all the high-level people that you want to follow, look at their

“With beBee, it’s an even playing field. We treat a YouTube video the same as a video that’s created natively on the platform. The algorithm is determined by the interaction of the users. So from a content creator’s vantage point, there is not a platform that’s quite like beBee with the organic reach that you can get.” Today on the Get Known series my special guest is John White. John is the social media director for beBee, an up and coming social media platform that has a lot of great opportunities to capitalize on because it encompasses the multi-dimensional side of our personalities (compared to LinkedIn, which is all work and no play). In this episode we talk about how to get known on beBee, why you should hop on the platform, and hives. If you’re curious about the last one then you should really listen to this episode. BeBee as a social media platform BeBee is the first platform that’s really embraced affinity networking, and so it’s a very strong platform. We’re small right now, a micro community if you

“One cool feature that Facebook has come out with recently is that you can actually pool people who have engaged with your page or with a post into a custom audience so later, when you go to advertise, you can advertise to the people who have already interacted with you in the past and they can be a really good audience to convert into sales because they already know, like and trust your business.” Today on the Get Known series we have Krystal Hobbs of Reflective Marketing. Krystal is a social media expert and digital marketing specialist who collaborates with small and medium-sized business owners to illuminate their brand and attract their target market. In this episode, we are going to talk about Facebook and Facebook ads: how to create a solid business page that constantly attracts new followers, the factors that influence the visibility of your posts, how to get started on Facebook ads and a lot more. Surely you will learn a lot in this episode, and if you have any questions, just leave a comment below.

“Insta stories has a unique proposition where you can put the ask out multiple times a day, but it disappears. It’s not as intrusive and it’s not as spammy as people think, because if they don’t want to see the message, they’ll just quickly tap on by.” This is Part 2 in the Get Known Series. Last week, we had Get Known on YouTube with Brighton West. Today my special guest is Samantha Phelan. Samantha has a great background on Instagram and social media in general, having worked as Director of Corporate Partnerships, Sales, and Digital Media at St. John's IceCaps. In this episode we talk about Instagram as a storytelling platform, how to grow your following, strategies you can employ as an entrepreneur, how to leverage IG stories, the power of exclusivity, and a lot more. Even if you’re already using Instagram in your content marketing strategy, you can still learn a thing or two in this episode, so click that play button and enjoy! How to get started on Instagram My approach when I’m speaking with clients is

This is the first episode in the Get Known Series. Today’s episode is Get Known On YouTube with my very special guest, Brighton West. Brighton helps professional coaches use online video for marketing, sales funnels and online passive income products. He has built a thriving community using YouTube that has resulted in him becoming successful in his business, which is video production and helping coaches and consultants grow their following using video. This episode is all about YouTube: how to get started on the platform, build authority, leverage ads, avoid penalties, do basic video production, use YouTube tools, and a whole lot more. Below are the major takeaways. But don’t miss out on the rest of the good stuff – listen to the entire episode! How to start out on YouTube Start with how-to content. “There’s different types of content on YouTube in terms of how it gathers audience, but if you don’t have an audience, you need to grow an audience. YouTube is the second largest search engine and it’s the large

“I don’t make money in my underwear but I do make it in my undershirt.”   Today my special guest on the podcast is Kevin Donlin. Kevin is an author, a copywriter and a marketing optimizer. In this episode, we talked about marketing multipliers, video handshakes, the difference between sales and marketing, and how you can get over the fear of selling your product/service by asking yourself the right questions. I know there are solopreneurs, entrepreneurs, freelancers and consultants out there who need this information to bring their businesses to the next level and attract new clients to their business, so please share this with your network by clicking any of the social buttons above. What is marketing? In my view, marketing is finding horses and sales is asking them to drink. If you can get thirsty horses and lead them to a pool of crystal clear mountain water, and it’s cold, and it’s a hot summer’s day, it’s not hard to make that sale. The job of marketing is to do the prep work and to come up with the righ

“My biggest mistake was I didn’t understand how I sell.” “Google and Facebook, they’re both these huge ecosystems. There’s lots of things that you can do, and there’s lots of ways that you can target traffic. It’s world within worlds.”   Intro Today my very special guest is Perry Marshall. Perry is one of the pioneers of digital marketing and he actually grew by being one of the first leading authorities on Google AdWords. According to Entrepreneur Magazine, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. I’ve decided to sell, am I a sales maggot now? Well, there are people that are maggot-y. There are approaches that are like that, and it’s just a matter of not choosing that approach.

“For some reason, people are very open to connecting on social when they feel like it was an authentic and relevant conversation that they had.”   Today my special guest is Koka Sexton. I found Koka on LinkedIn when I did some research around the concept of social selling, and I’ve learned a ton from him online through all his social channels. Koka is one of the most recognized social marketing experts in the technology industry. With ten+ years of sales experience and a passion for social media, he has become the leader of the social selling evolution, a topic that he promotes through global speaking engagements and customer trainings. His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and social marketing applications into his skills of using them to drive lead generation, create new opportunities, and engage customers. I think we both got some great benefit from the interview and sure hope you do as well.   Social Selling “Back when I first started into this, it was like S

“Do the simple things first. When you’re starting out, prospecting doesn’t seem scalable, but it allows you to gain the insight that ultimately leads to you doing the scalable things right. I like to say “prospect from success” – don’t make things harder than they are. If you found an area in which you have been successful, a type of prospect or a prospect whose social network you can tap into, pursue that.”   Today my special guest is Brendan Alan Barrett of Barrett Development. Brendan is a top sales producer who has generated millions of dollars in revenue. In addition to running his own sales organization in the civil engineering and construction industry, Brendan provides coaching and consulting to sales teams and business owners. In this episode we talk about Brendan’s sales journey, tips on prospecting for first-time sellers, his own prospecting process and why he decided to grow a personal brand. If you’re a solopreneur, first-time seller or a non-sales professional, you’re in for a treat.   What is p

“If we had taken 24 months to map out a perfect business plan instead of just pushing through and figuring out, building a plane while you’re flying it, if we hadn’t have done that, then we probably wouldn’t have been successful.” Today my very special guest is a great personal friend of mine, Ian Daley. Ian has recently jumped into his own personal branding endeavor and I thought he could share what it feels and looks like to start to put yourself out there and create a personal brand. In this episode Ian shares the process he went through building his brand, his why, how to take imperfect action and a lot more. It really was a pleasure having him on the show and I hope you enjoy our conversation. Take Imperfect Action “There’s a lot of buzz around big data, analytics, all the things about plan, plan, plan – and those things are important. Planning and having a full understanding of the aspects of your business that you want to go into is key, but a lot of it’s just sometimes blind faith and action.” Set Goa

Quote/Excerpt: “This whole psychological side of performance is so important; it’s half the game – it really is. Knowing the techniques behind what you need is certainly very important, but the psychological side is just as important.” Today my very special guest is Laura Baxter, an American opera singer, performance coach and professional speaker who currently lives in Germany. In her coaching, she uses innovative approaches to help her clients master having a strong inner presence, while owning the room and exuding a dynamic and exciting outer presence. In her keynotes, she combines leadership and music together in such talks as the Karman Effect: A Strong Woman for a Strong Leadership. She has just released her latest book, Dealing with Divas: A Mindful Approach to Improving Relationships in Your Business or Organization, in which she helps the reader master two things: 1) to remain calm, centered and focused while dealing with difficult people and 2) to reach his or her goal. I really enjoyed talking to L

Quote/Excerpt: “I always tell my clients, “The extra mile is not very crowded.” If you learn to go that extra mile, you will be the thought leader. When you go home, people will say, “Oh wow, we need what you have!”   ARTICLE Intro Today my special guest is Lolly Daskal, author of The Leadership Gap. Lolly is the founder of Lead from Within, a successful leadership firm that offers custom-made programs in leadership and organizational development. She is a leadership coach, speaker and has written for a handful of online publications, including Fast Company, Huffington Post and Psychology Today. We talked about her story, how she found her uniqueness, her own gifts and strengths, how she broke through limiting beliefs from her childhood, her take on sales, and a whole lot more. We really enjoyed our conversation that we actually have decided to record a follow-up episode, so be sure to click the subscribe button above!   Body of Article On building her personal brand “People that help others become thought le

Quote/Excerpt: “…I believe that what you see is what you get, or at least it should be. With Amy, you may find out some dirt about Amy – nobody’s perfect. I’m OK putting myself out there, because when I’ve done that, at least on LinkedIn, people come forward. They connect with that. They understand that as much as you want to put this beautiful, dazzling, perfect image out there, none of us are perfect – and that’s OK. That’s OK.” Intro Today my very special guest is Amy Blaschka. Amy is a branding and positioning expert who creates highly engaging content for her clients. She helps companies, as well as career professionals, position themselves for success. She helps her clients transform the way they communicate and connect. In this episode we talked about about personal branding and the value of genuine relationships that lead to referrals. If you want to learn how to grow your business through these channels, listen and enjoy. Take your relationships offline “You’re in sales, we’re all in sales. It’s real

We all seem to know what we’re good at. Some people are very creative; some people are very knowledgeable and know how to impart that knowledge in a good way; some people are people-oriented, some people are not. I think you have to look at what are your qualities? If you’re not sure what it is in business, look at what it is in your personal life. ----- Today my special guest is Janet Benedict, also known as The Canadian Networker. The Canadian Networker helps small businesses and direct sales businesses connect through various means including monthly meetings, networking showcases, speaker events and more. In this episode we touch on a handful of things like sales, entrepreneurship, and finding your unique proposition, but Janet also shares some deep detail about what’s happening behind-the-scenes in her personal life and the struggles she overcame. I am sure you will get a lot of value out of hearing her story and how she got over her hardships and went on to become a success. Janet’s personal story “I’ve

“We all hear – we hear the words that other people are saying. But our active listening skills aren’t great. I don’t think that’s deliberate, but I think most of us, we live in a busy world. As someone is talking to you, you’re hearing the words, but are you really listening? Are you listening to their tone, or reading their body language? Or are you just getting ready for a response? I think that’s the part that we miss very often." ---------------------------------- Today my guest is Sarah “Sally” McCabe. Sally is an expert on empathy and empathy in the workplace. We touch on a handful of topics, including personal branding and sales, but we focused more on empathy – how to develop a higher level of empathy, the prerequisite to empathy and what stops us from being empathetic towards others. We also talk about how we, as entrepreneurs and sales-minded professionals, should be applying more empathy to our lives in a very genuine way that attract ideal clients to ourselves. Below are a couple of excerpts from

In this short episode, I was interviewed by a gentleman named Rob Shore, host of Wholesaler Masterminds. I talk about my sales journey, how to deal with self-doubt and how gratitude can help you become a better salesman. Share this episode with your network!   Click to Tweet http://ctt.ec/bj0mU You need to identify your desire and steadily work towards it because that’s what success is all about. http://bit.ly/2oLdG2Z http://ctt.ec/dd9cN The results in our lives typically are a direct reflection of our attitudes http://bit.ly/2oLdG2Z Show notes [04:45] How I began my sales journey [07:08] The desire to succeed [08:52] Knowing what you want [10:05] Gr-attitude [14:30] The miserable salesman [15:50] Your paradigms [17:49] Taking yourself out of the box you put yourself in [20:20] Dealing with self-doubt   Mentions Rich Dad, Poor Dad by Robert Kiyosaki Connect with Chris on LinkedIn, Twitter and Facebook. We’re Our Own Worst Enemy: The Danger of What Goes on Between Our Ears with Chris Spurvey

Today my special guest is Lyndsie Barrie. Lyndsie is a financial consultant for Barrie Financial Consulting where she helps parents earn smart, save more and create their own successful futures. We had a great conversation around personal branding, finances, the benefits of coaching and how to keep yourself focused on your goals. Share this episode with your friends!   Click to Tweet http://ctt.ec/2Z0b2 It’s good to be very clear about your message, but it’s also good to be very clear about who your message is for. http://bit.ly/2oLmU1H   Show notes [03:52] Lyndsie’s journey [07:00] Sales and being a good fit for your customer [08:05] Various approach to sales [10:51] Hiring a business coach [14:30] Personal branding and being an author [19:31] An overview of 39 Keys to Money Success for the 39 Forever Mom [21:20] Money Management Tools and Resources [25:51] Focus on your goals and avoid the Shiny Object Syndrome [32:55] Where to find Lyndsie     Mentions Visit http://barriefinancialconsulting.ca/ and https:/